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Posts Tagged ‘ESD Alliance’

Methodics: Integrated IP/Lifecycle Management Tools for the Enterprise

Thursday, December 21st, 2017

 


San Francisco-based Methodics
has been addressing both the enterprise data management and IP reuse/lifecycle management markets for over 10 years.

The company’s strategy of integrating their lifecycle management tools with products like Perforce version control software and Subversion from Apache, means they dovetail with industry standard solutions. As a natural outgrowth from that, Methodics’ IP-related offerings also work at the enterprise level, helping the customer’s distributed team coordinate and catalog IP use, and keeping track of third-party IP use as well.

In my recent phone call with Methodics CEO Simon Butler, it was clear the company is seeing the fruits of their many years of hard labor come to fruition.

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Arm Momentum: Segars embraces exciting times

Thursday, November 9th, 2017

 


Simon Segars has been CEO of UK-based ARM Holdings since 2013.
When he first joined the company in 1991, he was employee No. 16, and was there when the company went public in 1998.

Last year, Japan-based SoftBank purchased ARM for $32 billion, just a few days after the Brexit vote, and took the company private. This year, SoftBank sold 25-percent of ARM to Saudi Arabia, in a deal that was part of the company’s (and kingdom’s) Vision Fund juggernaut.

Simon Segars has more than survived all of this change. He is still CEO of the most ubiquitous IP provider in the world, and now also has a seat on the Board of Directors of SoftBank.

As I prepared for my phone call with Segars last week, I was pretty sure he would decline to answer the bulk of the questions on my list. Surprisingly, however, he answered all of them, with ease and on the record. We started with the most astonishing news of all: ARM has changed its name.

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Bob Smith: Expanding horizons for ESD Alliance

Thursday, October 19th, 2017

 


The Electronic System Design Alliance began life as the EDA Consortium over 25 years ago
. Early last year, EDAC morphed into the ESD Alliance thanks to the efforts of many, not the least being ESD Alliance Executive Director Bob Smith, now in his third year serving in that role.

As currently I am mid-way through the process of speaking to the leadership of all of the member companies in the ESD Alliance, it was good to talk recently with Smith and discuss his vision for the future of the organization. His enthusiasm mirrors that of the many companies I have spoken with so far.

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C-Sky Microsystems: Big Dreams and a 100-year Vision

Thursday, October 5th, 2017

 


Hangzhou C-SKY Microsystems
, a 32-bit CPU vendor, became a member of the ESD Alliance in 2016 and was described at the time as “the first IP company from China to join.”

Founded in 2001, C-Sky has “developed 7 types of embedded CPUs covering a wide range of embedded applications including smart devices in IoT, digital audio and video, information security, network and communications, industrial control and automotive electronics. It is the only embedded CPU volume provider in China with its own instruction set architecture, the Yun-on-Chip architecture developed in conjunction with Alibaba.”

C-Sky is a growing IP company serving an enormous market. I spoke recently by phone with Dr. Xiaoning Qi, CEO at C-Sky, who was in California attending meetings. No stranger to Silicon Valley, he previously served at Intel, Rambus, Synopsys, and Sun, after completing his Ph.D. under Prof. Robert Dutton at Stanford.

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Sage: Who Checks the Checkers?

Thursday, September 28th, 2017

 


Sage Design Automation offers iDRM
– integrated design rule management – a “true design rule compiler that enables quick graphical capturing of design rules and uses them as executable expressions for Specification, Communication, Validation, DRC, Analysis, Deck validation and coverage, and DRC deck generation.”

But this is not about Sage, it’s about how Sage fits into an evolving industry from the point of view of Raul Camposano, EDA veteran, former CTO at Synopsys, and currently CEO at Sage. Like so many serving in leadership roles in the industry, Dr. Camposano is a man of good cheer and an optimistic observer.

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The Cognitive Era: Don’t be fooled, it’s already over

Thursday, September 14th, 2017


In a unique new partnership between the ESD Alliance and San Jose State University
, SJSU alum and legendary EDA VC Jim Hogan will be speaking on campus this coming Wednesday evening, September 20th, at 7:00 pm.

Hogan’s topic is revolutionary, the Cognitive Era, and the official message behind his talk is all things bright and beautiful:

“Cognitive science is a diverse field which is unified and motivated by a single basic inquiry: How does my education, career and life change in the Cognitive Era? How do people, animals or computers ‘think,’ act and learn? To understand the mind and brain, cognitive science brings together methods and discoveries from neuroscience, psychology, linguistics, philosophy and data/computer science.”

The unofficial message, however, ain’t so cheery. That’s because we already know how people think, act and learn. They do it all around us all the time, and so do we. We don’t need the sciences of neurology, psychology, linguology, philology, or digital-ology to explain it to us.

What we do need is for those disciplines to protect us from all that science and engineering has produced, the stuff that’s now overwhelming our sense of wholeness and health, sanity and serenity.

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IC Manage: A Roadmap out to Forever

Thursday, September 7th, 2017

 


Talking to Dean Drako is probably a little like talking to Elon Musk:
Both men have their fingers in multiple pies. In Drako’s case, and apropos to semiconductor design, one pie includes the IP and EDA industries.

Dean Drako founded IC Manage in 2003, a company whose products are targeted at IC designers who need help coordinating their efforts, integrating third-party IP into their design equation, and accelerating design. Interestingly, at the same time Drako was founding IC Manage, he was also founding Barracuda Networks, and ran both companies simultaneously for a number of years.

Today 14 years later, Drako still serves as President and CEO of IC Manage, but is ‘only’ on the board of Barracuda. Lest you think his plate is not full enough, however, he’s also currently President and CEO of Eagle Eye Networks.

Prior to our phone call last week, I researched Drako on Wikipedia: “Drako has written a number of articles on Open Source, Big Data, and SoC design. He is a frequently invited speaker on the topic of entrepreneurship [and] is a holder of 27 patents, including patents in network security, network protocols, digital circuits, software, biochemical processes, and sporting equipment.”

Yeah, pretty much just like talking to Elon Musk.

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Conversations: The Pulse of the Ecosystem

Thursday, August 31st, 2017

 


Between now and the end of 2017
, it’s my hope to speak to every company currently a member of the ESD Alliance. These companies vary in size, interests, product offerings, and leadership outlooks. The one thing they share, however, is a sense that together they enhance the ecosystem within which electronic systems are designed.

Over the last several months, I’ve had the opportunity to speak with several companies in the ecosystem about Grand Challenges in IP and EDA – Sonics, CAST, Silvaco, Synopsys, Adapt-IP, and Mentor Graphics.

Now the plan is to speak with companies that are specifically members of the ESD Alliance with the following questions in mind:

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ARM: A Gnawing Sense of Unease

Wednesday, July 12th, 2017

 


It’s been a year since two cataclysmic news bits hit the wires
, the two stories not unrelated.

The UK decided to Brexit the EU on 23 June 2016, and ARM announced it had been sold to Tokyo-based SoftBank three weeks later, on 18 July 2016. For some, these developments would have been unthinkable up to the moment they unfolded, but now they’re both a reality.

Article 50 was triggered by the British PM on 29 March 2017, and the UK will no longer be in the EU as of March 2019.

ARM is no longer publicly traded, and although it was once the crown jewel of Britain’s technical portfolio, it is now a wholly owned Japanese enterprise. Or at least it was, until 7 March 2017 when SoftBank announced an even more astonishing bit of news.

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Grant Pierce: Grand Challenges in IP

Thursday, May 18th, 2017

 


Here begins the first of four dialogs about Grand Challenges in IP
. This first installment is a conversation with Sonics co-Founder and CEO Grant Pierce, who also currently serves as Chair of the ESD Alliance. We spoke by phone earlier this week.

Asked to enumerate the Grand Challenges in IP he sees today, Pierce began: “Having been in the industry for 20 years myself, I am surprised that we still have some challenges ahead of us. We have new entrants into the industry that are more focused at the system level, however, with customers coming in to interact with the IP guys directly to get their custom designs done.

“What I am seeing today, versus 20 years ago, is the emergence of Machine Learning. And that brings with it some technical challenges. On the one hand, they are very familiar – the age-old challenges about bandwidth and throughput – but on the other hand, they are also very new. Today’s applications are driving things together in a totally new way.

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