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Posts Tagged ‘Grant Pierce’

Sonics: Leading the industry by example

Thursday, November 30th, 2017

 


San Jose-based Sonics is a long-established IP vendor
specializing in On-chip Networks [NoC] and Energy Processing Units [EPU]. Co-founded by CEO Grant Pierce and CTO Drew Wingard, the company has 150 parents and has “supported customer products that have shipped more than 4 billion SoCs.”

Currently Grant Pierce is an exceptionally busy man. Not only is he leading Sonics, he’s also serving as Chair of the ESD Alliance. It’s a fortunate circumstance to have Pierce leading the Alliance; his point of view is exactly what’s needed to help shape what was originally an EDA-focused organization into something that embraces the full set of constituencies driving electronic system design today. Pierce is strongly committed to new technologies and the small companies that drive the innovation.

Pierce and I spoke by phone in late November. He is clearly very enthused about the company and the ESD Alliance.

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Warren Savage: Grand Challenges in IP

Thursday, June 1st, 2017

 


This is the third in a four-part series showcasing Grand Challenges in IP
. The first two conversations were with Sonics CEO Grant Pierce, and CAST Board Chair Hal Barbour.

This week’s dialog is with Warren Savage, founder and CEO of IPextreme. The company was purchased by Silvaco in 2016, where Savage now serves as GM of the IP division.

Warren Savage has been an energetic leader in the IP community, working to get companies in the industry to link arms, address common concerns, and give greater visibility to the importance of their products in the global semiconductor supply chain.

When we spoke on May 24th, Savage began by addressing my question about protection for IP blocks as they move down the manufacturing chain

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Grant Pierce: Grand Challenges in IP

Thursday, May 18th, 2017

 


Here begins the first of four dialogs about Grand Challenges in IP
. This first installment is a conversation with Sonics co-Founder and CEO Grant Pierce, who also currently serves as Chair of the ESD Alliance. We spoke by phone earlier this week.

Asked to enumerate the Grand Challenges in IP he sees today, Pierce began: “Having been in the industry for 20 years myself, I am surprised that we still have some challenges ahead of us. We have new entrants into the industry that are more focused at the system level, however, with customers coming in to interact with the IP guys directly to get their custom designs done.

“What I am seeing today, versus 20 years ago, is the emergence of Machine Learning. And that brings with it some technical challenges. On the one hand, they are very familiar – the age-old challenges about bandwidth and throughput – but on the other hand, they are also very new. Today’s applications are driving things together in a totally new way.

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Sonics: IP Pricing and Protocols

Thursday, February 27th, 2014

 

It makes it worthwhile to show up for work on days when you get to have a conversation with people like the folks of Sonics, a System IP vendor based in Silicon Valley. Articulate and knowledgeable, they have a nuanced understanding of how the IP business works, its challenges and opportunities.

When I spoke to them last week about my ongoing project to assemble IP for the chip in my Dick Tracy keychain, President & CEO Grant Pierce and VP of Operations Raymond Brinks were both on the call. We started by talking about how IP is priced.

Per Pierce: “The conditions under which various customers buy and use IP can be quite different. We have some customers who are fairly sophisticated. We sell [such customers] licensed IP, offer some initial training, and then off they go. After that, apart from an occasional email, we have little contact with them. There are customers, however, who are opposite in the extreme.

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DAC 2013: IP news in advance of Austin

Thursday, May 30th, 2013

 

** IPextreme announced it will collaborate with its Constellations program members and other key players in the semiconductor IP ecosystem to host the Stars of IP Party on June 4th, an event coinciding with DAC 2013 in Austin, Texas. The company says Stars of IP celebrates “all things semiconductor IP” and seeks to build relationships among IP provider companies and customers, thereby strengthening the ecosystem. Co-hosting with IPextreme are Atrenta, CAST, Certus Semiconductor, Recore Systems, Sonics, Synopsys, and True Circuits.

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ClioSoft at DAC
Altair



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