Posts Tagged ‘Constellations’
Thursday, May 30th, 2013
** IPextreme announced it will collaborate with its Constellations program members and other key players in the semiconductor IP ecosystem to host the Stars of IP Party on June 4th, an event coinciding with DAC 2013 in Austin, Texas. The company says Stars of IP celebrates “all things semiconductor IP” and seeks to build relationships among IP provider companies and customers, thereby strengthening the ecosystem. Co-hosting with IPextreme are Atrenta, CAST, Certus Semiconductor, Recore Systems, Sonics, Synopsys, and True Circuits.
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Tags: Alma Technologies, ARM, Atrenta, Brett Cline, Cadence Design Systems, CAST, Certus Semiconductor, Charlie Cheng, CircuitSutra, Constellations, Cosmic Circuits, DAC 2013, Forte Design Systems, Grant Pierce, IPextreme, Kilopass Technology, Martin Lund, Michael Mo, Recore Systems, S.C. Chien, Sonics, Synopsys, True Circuits, UMC, Umesh Sisodia
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Thursday, August 30th, 2012
Hal Barbour is President of CAST, an IP company based on the East Coast. Hal has a tremendous ability to explain the many facets of the industry, and it was a great pleasure to sit down and talk with him this week. When we spoke by phone on August 29th, he had just wrapped up an earlier call with a customer.
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Hal Barbour on All things IP …
Q: How do you make yourself known to customers?
 Hal Barbour: We have always put a lot of information in the hands of our customers, but the delivery mechanism today is quite a bit different. We’ve learned to leverage most of the contemporary tools – blogs, online meetings, webinars, shows and press releases. Press releases are just as important as ever, but where we used to send them to a central distribution center and a group of editors, now there are about 15 or 20 various people and outlets who disseminate the information to a much larger population.
Q: And how do working engineers hear about the products?
Hal Barbour: That’s the really interesting thing. Engineers today can easily see press releases directly, plus they have at their disposal a powerful set of search tools to help them get the information they need, so whatever information you’re putting out there, it better be right and it better be credible. If it’s not, engineers have got plenty of other sources to turn to.
And if you’re going to be out there, you better be able to respond to inquiries quickly and rapidly. Ultimately, however, it’s your name and your reputation that sells products. I can’t tell you the number of people who contact us based on our name and reputation.
Q: Isn’t that called ‘word of mouth’?
Hal Barbour: That’s exactly what it is, only it’s even faster today. Spreading the word used to be limited by who you knew, but today with social media and blogs, word of mouth moves at lighting speed and is more important than ever. Even today, though, nothing substitutes for face-to-face contact with the customer.
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Tags: 8051, Alma Technologies, ARM, BA22, Beyond Semiconductor, Cadence, CAST, Constellations, Denali, Evatronix, Fraunhofer, GSA IP Working Group, Hal Barbour, IPextreme, MIPS, Synopsys, Tensilica
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Thursday, August 23rd, 2012
Behind Warren Savage’s calm and courteous demeanor beats the heart of a revolutionary: A guy who not only talks the talk, but walks the walk of growing his beloved IP industry through the most radical of ideas – cooperation.
 Warren is the founder and CEO of IPextreme, a Silicon-Valley based company helping other companies commercialize their IP, small nuggets of pure gold that would otherwise enjoy only internal use. With the assist of Warren & Co, that gold is beefed up, intensely documented, and then licensed to users outside the firewall who then have access to robust 3rd-party design blocks, yielding revenue back to the IP developers they would not otherwise enjoy.
So that’s Warren’s business, but what’s really impressive about Warren is the other half of his professional involvement: working through the GSA [Global Semiconductor Alliance] to enhance the well-being of all players in the IP industry, not just his customers. Warren chairs GSA’s Working Group on IP, and leads the Leadership Group subset within that Working Group.
Warren also founded and continues to lead Constellations, a consortium-like group of IP vendors who meet regularly to discuss business issues, develop joint solutions, and host invitation-only events for their customers. The next Constellations event is coming up in early October.
Clearly, Warren Savage is a revolutionary, someone who believes a rising tide raises all boats in the IP industry and acts vigorously on that belief. Warren and I spoke by phone on August 22nd.
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Tags: 3rd-party IP, ARM, ColdFire, Compact JTAG, Constellations, DAC, EDAC, Freescale, Global Semiconductor Alliance, GSA, GSA IP Working Group, Infineon, Intel, IPextreme, MIPS, PowerPC, Reuse Methodology Manual, Silicon IP, Synopsys, VSIA, Warren Savage
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