Posts Tagged ‘Beyond Semiconductor’
Thursday, May 25th, 2017
This conversation with Hal Barbour, Chairman at CAST IP, is the second of four dialogs about Grand Challenges in IP.
The first installment in the series, published last week, was a conversation with Sonics co-Founder and CEO Grant Pierce.
Pierce argues that today’s Grand Challenges in IP center around the complexities of delivering sub-systems and related technical expertise to customers, helping develop edge-node devices targeted at Machine Learning, and providing IP for myriad automotive systems – all while meeting demands for greater bandwidth and throughput, and astonishingly low power.
In this week’s installment in the series, Hal Barbour talks about a completely different set of Grand Challenges in IP – those related to the business issues surrounding the industry.
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Tags: ARM, Beyond Semiconductor, Cadence, CAST IP, Fraunhofer Institute, Hal Barbour, Mentor Graphics, Nikos Zervas, Ocean Logic, Paul Lindemann, Sandgate, Silesia Devices, SoC Solutions, SoftBank, Synopsys, View Logic
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Thursday, June 20th, 2013
Despite their marked contributions to DAC in Austin, the folks in the IP world have not been resting on their laurels, but have continued to generate developments of both a technical and business nature.
** Synopsys and OCZ Technology Group announced OCZ “achieved first-pass silicon success” in its newest NAND flash Vector SSD using Synopsys’ DesignWare DDR2/3-Lite PHY, Embedded Memories, STAR Memory System, and Professional Services.
The companies say the OCZ Vector SSD was designed “to deliver superior sustained performance through its new, high-performance Indilinx Barefoot 3 flash controller supporting the SATA-3 protocol. Synopsys’ design consultants worked closely with OCZ’s engineers throughout the implementation of their chip, delivering expertise and advanced methodologies in IP integration, physical design, and physical verification that enabled OCZ to complete their implementation in less than six months.”
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Tags: Andes Technology, Arasan, ARM, BDA, Beyond Semiconductor, Cadence Design Systems, CAST, Cavium, eMemory Technology, Evatronix, GDA Technologies, Imagination Technologies, MIPS, Mixel, NVIDIA, OCZ Technology Group, Synopsys
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Wednesday, January 30th, 2013
DesignCon’s unfolding in Silicon Valley all week. Among the many companies exhibiting there, IP provider CAST and its IP core development partner Beyond Semiconductor are enjoying a particularly excellent experience. When I stopped in at CAST’s booth on the DesignCon floor for a brief chat with company CEO Hal Barbour this afternoon, he told me his company’s revenue numbers for January 2013 alone are set to outpace CAST’s total first-quarter revenues from 2010, 2011, or 2012.
Given the energy and attendance swirling about us at DesignCon, Barbour’s impressive financials were not a complete surprise – Silicon Valley is back – but a revitalized revenue stream is not the only reason CAST is enjoying a lot of traffic in their booth this week. More it’s because CAST and Beyond Semiconductor have chosen this time and place to announce yet another member of their family of 32-bit processor cores targeting embedded applications.
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Tags: BA22, BA25, Beyond Semiconductor, CAST, DesignCon, Hal Barbour
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Thursday, August 30th, 2012
Hal Barbour is President of CAST, an IP company based on the East Coast. Hal has a tremendous ability to explain the many facets of the industry, and it was a great pleasure to sit down and talk with him this week. When we spoke by phone on August 29th, he had just wrapped up an earlier call with a customer.
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Hal Barbour on All things IP …
Q: How do you make yourself known to customers?
 Hal Barbour: We have always put a lot of information in the hands of our customers, but the delivery mechanism today is quite a bit different. We’ve learned to leverage most of the contemporary tools – blogs, online meetings, webinars, shows and press releases. Press releases are just as important as ever, but where we used to send them to a central distribution center and a group of editors, now there are about 15 or 20 various people and outlets who disseminate the information to a much larger population.
Q: And how do working engineers hear about the products?
Hal Barbour: That’s the really interesting thing. Engineers today can easily see press releases directly, plus they have at their disposal a powerful set of search tools to help them get the information they need, so whatever information you’re putting out there, it better be right and it better be credible. If it’s not, engineers have got plenty of other sources to turn to.
And if you’re going to be out there, you better be able to respond to inquiries quickly and rapidly. Ultimately, however, it’s your name and your reputation that sells products. I can’t tell you the number of people who contact us based on our name and reputation.
Q: Isn’t that called ‘word of mouth’?
Hal Barbour: That’s exactly what it is, only it’s even faster today. Spreading the word used to be limited by who you knew, but today with social media and blogs, word of mouth moves at lighting speed and is more important than ever. Even today, though, nothing substitutes for face-to-face contact with the customer.
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Tags: 8051, Alma Technologies, ARM, BA22, Beyond Semiconductor, Cadence, CAST, Constellations, Denali, Evatronix, Fraunhofer, GSA IP Working Group, Hal Barbour, IPextreme, MIPS, Synopsys, Tensilica
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