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Posts Tagged ‘SoftBank’

Sonics: Leading the industry by example

Thursday, November 30th, 2017

 


San Jose-based Sonics is a long-established IP vendor
specializing in On-chip Networks [NoC] and Energy Processing Units [EPU]. Co-founded by CEO Grant Pierce and CTO Drew Wingard, the company has 150 parents and has “supported customer products that have shipped more than 4 billion SoCs.”

Currently Grant Pierce is an exceptionally busy man. Not only is he leading Sonics, he’s also serving as Chair of the ESD Alliance. It’s a fortunate circumstance to have Pierce leading the Alliance; his point of view is exactly what’s needed to help shape what was originally an EDA-focused organization into something that embraces the full set of constituencies driving electronic system design today. Pierce is strongly committed to new technologies and the small companies that drive the innovation.

Pierce and I spoke by phone in late November. He is clearly very enthused about the company and the ESD Alliance.

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Arm Momentum: Segars embraces exciting times

Thursday, November 9th, 2017

 


Simon Segars has been CEO of UK-based ARM Holdings since 2013.
When he first joined the company in 1991, he was employee No. 16, and was there when the company went public in 1998.

Last year, Japan-based SoftBank purchased ARM for $32 billion, just a few days after the Brexit vote, and took the company private. This year, SoftBank sold 25-percent of ARM to Saudi Arabia, in a deal that was part of the company’s (and kingdom’s) Vision Fund juggernaut.

Simon Segars has more than survived all of this change. He is still CEO of the most ubiquitous IP provider in the world, and now also has a seat on the Board of Directors of SoftBank.

As I prepared for my phone call with Segars last week, I was pretty sure he would decline to answer the bulk of the questions on my list. Surprisingly, however, he answered all of them, with ease and on the record. We started with the most astonishing news of all: ARM has changed its name.

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ARM: A Gnawing Sense of Unease

Wednesday, July 12th, 2017

 


It’s been a year since two cataclysmic news bits hit the wires
, the two stories not unrelated.

The UK decided to Brexit the EU on 23 June 2016, and ARM announced it had been sold to Tokyo-based SoftBank three weeks later, on 18 July 2016. For some, these developments would have been unthinkable up to the moment they unfolded, but now they’re both a reality.

Article 50 was triggered by the British PM on 29 March 2017, and the UK will no longer be in the EU as of March 2019.

ARM is no longer publicly traded, and although it was once the crown jewel of Britain’s technical portfolio, it is now a wholly owned Japanese enterprise. Or at least it was, until 7 March 2017 when SoftBank announced an even more astonishing bit of news.

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Hal Barbour: 8 Grand Challenges in IP

Thursday, May 25th, 2017

 


This conversation with Hal Barbour,
Chairman at CAST IP, is the second of four dialogs about Grand Challenges in IP.

The first installment in the series, published last week, was a conversation with Sonics co-Founder and CEO Grant Pierce.

Pierce argues that today’s Grand Challenges in IP center around the complexities of delivering sub-systems and related technical expertise to customers, helping develop edge-node devices targeted at Machine Learning, and providing IP for myriad automotive systems – all while meeting demands for greater bandwidth and throughput, and astonishingly low power.

In this week’s installment in the series, Hal Barbour talks about a completely different set of Grand Challenges in IP – those related to the business issues surrounding the industry.

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ESDA CEO Confab: It was a Dark and Stormy Night

Thursday, April 13th, 2017

 


Something eerie and inexplicable happened on Thursday evening, April 6th
. Out of nowhere, an intense storm swept through the Bay Area, unannounced and without warning. The skies darkened, the winds howled, severe rain pelted the crowded, suddenly dangerous freeways, and hundreds of thousands lost power.

Meanwhile, exactly in the midst of the most violent part of this mysterious storm, the CEOs of the four most important companies within the ESD Alliance sat on stools in front of an audience assembled at Synopsys and chatted about this, that, and the other. Seemingly oblivious to the profound violence unleashing itself just outside the windows, they acted as if nothing was amiss.

Everything in the industry – and the world – was in order: Wonderful, with the data pointing continuously up and to the right, and everywhere ample evidence for a bullish, optimistic, and excited outlook on the future of EDA and IP.

No matter that Nature was having its way out there in the darkness, that the U.S. had bombed Syria the hour before their discussion began, that the drumbeat for answers about entanglements with Russia was quickening, or difficult conversations with the President of the PRC were underway that very day in Florida – the CEOs of Synopsys, Cadence, Siemens/Mentor Graphics and SoftBank/ARM sat relaxed and easy, basking in the evident vitality of the EDA and IP industries, and allowing themselves to be shepherded through a congenial confab of confident chit-chat by Ed Sperling of Semiconductor Engineering fame.

That fact that the vagaries of Nature never came into the conversation was not surprising; the fact the Mr. Sperling refused all opportunities to bring what he termed as “politics” into the conversation was quite the opposite. Surprising, that is.

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The Tate Effect: Confidence in Flex Logix Team & Technology

Thursday, September 22nd, 2016

 


Geoff Tate, founding CEO at Rambus, is busy – again.
 These days he’s leading the charge with a new FPGA-based enterprise that, per Tate, wants to be “the first to the party” – a party that’s all about providing FGPA-based IP to a market increasingly in need of these products.

When Tate and I spoke by phone recently, he offered the Flex Logix elevator pitch, and then focused on the company’s August press release.

“We are like the ARM of FPGA,” Tate said, and then laughed. “No, we are not expecting to be acquired by SoftBank anytime soon.”

“However, ARM was the first to successfully embed processors,” he said, “and at Flex Logic we are [doing that] with FPGAs.”

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IoT: The Second Coming

Thursday, August 25th, 2016

 


This week’s blog post is authored by Bill Finch, Senior VP at CAST, Inc.
, long-time provider of IP cores and platform IP products. The discussion below maps the evolution of technologies and strategies that produced today’s IoT to the critical road map needed to achieve tomorrow’s.


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IoT: The Second Coming

The second wave of the IoT is about to start. In the first wave, there was little clarity about what functionality really mattered. Engineers were tasked with getting products out ASAP. Because of the uncertainty and rush, most first-wave products were built around off-the-shelf parts made by IDMs (Integrated Device Manufacturers). The emphasis was on getting things working, not on optimization.

This will not be true in the second wave.

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Kapow Wham Boom: Holy Acquisition, Sir Robin!

Monday, July 18th, 2016


Yep, it’s happened
. More astonishing than Brexit. Faster than a skyrocketing market cap. Stronger than any ties to Merry Old England, Apple, or ESDA. Able to leap over continents in a single bound.

Holy All-Cash-Deal, Sir Robin, ARM’s been bought by SoftBank!

For a mere 24.3 billion pounds.

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