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Posts Tagged ‘Nikos Zervas’

Hal Barbour: 8 Grand Challenges in IP

Thursday, May 25th, 2017

 


This conversation with Hal Barbour,
Chairman at CAST IP, is the second of four dialogs about Grand Challenges in IP.

The first installment in the series, published last week, was a conversation with Sonics co-Founder and CEO Grant Pierce.

Pierce argues that today’s Grand Challenges in IP center around the complexities of delivering sub-systems and related technical expertise to customers, helping develop edge-node devices targeted at Machine Learning, and providing IP for myriad automotive systems – all while meeting demands for greater bandwidth and throughput, and astonishingly low power.

In this week’s installment in the series, Hal Barbour talks about a completely different set of Grand Challenges in IP – those related to the business issues surrounding the industry.

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IoT: The Second Coming

Thursday, August 25th, 2016

 


This week’s blog post is authored by Bill Finch, Senior VP at CAST, Inc.
, long-time provider of IP cores and platform IP products. The discussion below maps the evolution of technologies and strategies that produced today’s IoT to the critical road map needed to achieve tomorrow’s.


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IoT: The Second Coming

The second wave of the IoT is about to start. In the first wave, there was little clarity about what functionality really mattered. Engineers were tasked with getting products out ASAP. Because of the uncertainty and rush, most first-wave products were built around off-the-shelf parts made by IDMs (Integrated Device Manufacturers). The emphasis was on getting things working, not on optimization.

This will not be true in the second wave.

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MyDesign: CAST clarifies vendor/customer relationship

Thursday, February 13th, 2014

 

At last month’s DesignCon in Santa Clara, I went looking for some IP advice to help in assembling the bits and pieces for my Dick Tracy key chain/wristband design project. I got no farther than the CAST booth, because those guys had answers to all of my questions.

After an hour-long conversation with CEO Hal Barbour, COO Nikos Zervas, and PR & Media Rep Paul Lindemann, I’m quite sure no IP company, small and large, could be better at partnering with a product team looking for IP selection guidance.

We first discussed the processor core; CAST sells an 8-bit family and a 32-bit. After listening to the features required in my product – keyless entry and ignition for the car, remote control of the garage door, monitoring the amounts of milk in the fridge, and telling the time – the CAST guys said an 8-bit core would provide sufficient horsepower for the sensing, calculation and control features I described, even in the face of the mixed-signal, ADC demands of the product.

They also noted that the 8051 is by far CAST’s most popular core and useful to people working on Internet-of-Things ideas, particularly if WiFi features are not needed. With WiFi, a 32-bit processor probably makes better sense.

I asked about a price point for the core I would use. From research I’ve been doing in anticipation of my Dick Tracy design, I know that prices for IP cores are usually as closely guarded as Edward Snowden’s forwarding address. Hal Barbour said that CAST has always been pretty open about that: “Depending on the configuration, our 8-bit core will cost you somewhere between $30, 000 and $50,000.”

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IP Sampler: Self-evident truths

Thursday, October 17th, 2013

 

A brief sampler of recent announcements on the IP front reveal distinct themes in the marketplace. IP development and integration require a viable ecosystem of suppliers and tool vendors; automotive, audio and mobile apps continue to be important targets for IP developers whose customers seek better safety, longer battery life, and truer sound (particularly for sporting events and concerts of aging rockers); IP interfaces remain crucial; and platform-based design totally depends on further enhancements in IP technologies.

Additionally, acquisitions definitely pan out for the companies smart enough to snap up the good ones: Synopsys/ARC, Cadence/Tensilica, and Imagination/MIPS.

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