Posts Tagged ‘Drew Wingard’
Thursday, November 30th, 2017
San Jose-based Sonics is a long-established IP vendor specializing in On-chip Networks [NoC] and Energy Processing Units [EPU]. Co-founded by CEO Grant Pierce and CTO Drew Wingard, the company has 150 parents and has “supported customer products that have shipped more than 4 billion SoCs.”
Currently Grant Pierce is an exceptionally busy man. Not only is he leading Sonics, he’s also serving as Chair of the ESD Alliance. It’s a fortunate circumstance to have Pierce leading the Alliance; his point of view is exactly what’s needed to help shape what was originally an EDA-focused organization into something that embraces the full set of constituencies driving electronic system design today. Pierce is strongly committed to new technologies and the small companies that drive the innovation.
Pierce and I spoke by phone in late November. He is clearly very enthused about the company and the ESD Alliance.
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Tags: Aart de Geus, ARM, Design Automation Conference, Drew Wingard, EPU, Gary Smith, Grant Pierce, IoT, Joe Costello, MIPS, Moortec, NoC, Reuse 2017, Robin Saxby, SoftBank, Sonics, Tallwood
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Wednesday, June 24th, 2015
These last several months have been busy for Sonics: Release of the latest edition of the company’s “flagship” NoC, SonicsGN 3.0, featuring Sonics’ interleaved multi-channel technology; Release of Version 8.0 of SonicsStudio, the company’s SoC development environment with “improvements for designer productivity and power analysis”; Announcement of Sonics’ ICE-Grain Power Architecture, “a complete power management sub-system comprised of configurable hardware IP blocks, embedded control software, and integrated design tool environment”.
Of the three announcements, the last is the most profound, offering a better, smarter technique for building power management into systems that include Sonics IP. Power is of great concern to anyone working in silicon today, and of even greater concern to those whose business model includes selling both IP and services to the industry.
Drew Wingard, distinguished co-founder & CEO of Sonics, is one of those concerned, articulating the situation in detail on Monday, June 8th, at DAC where he addressed an SRO audience of 150+ technologists anxious to learn more about low power IP. Proving himself one of Sonics’ true Dark Silicon Knights, the following is a snapshot of Wingard’s comments.
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Tags: Dark Silicon, Drew Wingard, ICE-Grain Power Architecture, Sonics, SonicsGN 3.0, SonicsStudio 8.0
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Thursday, April 16th, 2015
Building on last year’s success, the 2015 Design Automation Conference in San Francisco is offering even more substantial content in the track centered on silicon IP and design reuse. Reading through the list of topics, speakers, and companies set to be featured across a diverse set of sessions from June 7-9 at Moscone Center, two things are obvious.
One, a lot of work has been done to assemble all of this. And two, it’s possible the thorny issues surrounding IP reuse may never go away: integration, verifying quality, convincing staff to use design blocks that originate outside of the group, and dealing with the massive amounts of data that IP selection and reuse generates.
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Tags: Aditya Mukherjee, Ann Mutschler, Bernie Delay, Bob Doud, Brenda Westcott, Brian Bailey, Clark Chen, Darren Jones, Dave Bursky, Drew Wingard, Ed Sperling, Farzad Zarrinfar, Frank Schirrmeister, Heather Monigan, John Blyler, John Koeter, Krishna Yarlagadda, Leah Schuth, Lewis Chu, Luis Paris, Martin Lund, Navraj Nandra, Raik Brinkmann, Saurabh Kumar, Shankar Krishnamoorthy, Suk Lee, Surya Hotah, Thomas Wong, Tom Anderson, Toshio Nakama, Warren Savage
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Thursday, February 27th, 2014
It makes it worthwhile to show up for work on days when you get to have a conversation with people like the folks of Sonics, a System IP vendor based in Silicon Valley. Articulate and knowledgeable, they have a nuanced understanding of how the IP business works, its challenges and opportunities.
When I spoke to them last week about my ongoing project to assemble IP for the chip in my Dick Tracy keychain, President & CEO Grant Pierce and VP of Operations Raymond Brinks were both on the call. We started by talking about how IP is priced.
Per Pierce: “The conditions under which various customers buy and use IP can be quite different. We have some customers who are fairly sophisticated. We sell [such customers] licensed IP, offer some initial training, and then off they go. After that, apart from an occasional email, we have little contact with them. There are customers, however, who are opposite in the extreme.
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Tags: AMBA, ARM, Cadence, Drew Wingard, Grant Pierce, IP, Nokia, OCP-IP, PIF, Raymond Brinks, Sonics, Synopsys, Tensilica, TI
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