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Posts Tagged ‘San Jose State University’

Bob Smith: Expanding horizons for ESD Alliance

Thursday, October 19th, 2017


The Electronic System Design Alliance began life as the EDA Consortium over 25 years ago
. Early last year, EDAC morphed into the ESD Alliance thanks to the efforts of many, not the least being ESD Alliance Executive Director Bob Smith, now in his third year serving in that role.

As currently I am mid-way through the process of speaking to the leadership of all of the member companies in the ESD Alliance, it was good to talk recently with Smith and discuss his vision for the future of the organization. His enthusiasm mirrors that of the many companies I have spoken with so far.


The Cognitive Era: Don’t be fooled, it’s already over

Thursday, September 14th, 2017

In a unique new partnership between the ESD Alliance and San Jose State University
, SJSU alum and legendary EDA VC Jim Hogan will be speaking on campus this coming Wednesday evening, September 20th, at 7:00 pm.

Hogan’s topic is revolutionary, the Cognitive Era, and the official message behind his talk is all things bright and beautiful:

“Cognitive science is a diverse field which is unified and motivated by a single basic inquiry: How does my education, career and life change in the Cognitive Era? How do people, animals or computers ‘think,’ act and learn? To understand the mind and brain, cognitive science brings together methods and discoveries from neuroscience, psychology, linguistics, philosophy and data/computer science.”

The unofficial message, however, ain’t so cheery. That’s because we already know how people think, act and learn. They do it all around us all the time, and so do we. We don’t need the sciences of neurology, psychology, linguology, philology, or digital-ology to explain it to us.

What we do need is for those disciplines to protect us from all that science and engineering has produced, the stuff that’s now overwhelming our sense of wholeness and health, sanity and serenity.


DownStream: Solutions for Post Processing PCB Designs

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