The Electronic System Design Alliance began life as the EDA Consortium over 25 years ago. Early last year, EDAC morphed into the ESD Alliance thanks to the efforts of many, not the least being ESD Alliance Executive Director Bob Smith, now in his third year serving in that role.
As currently I am mid-way through the process of speaking to the leadership of all of the member companies in the ESD Alliance, it was good to talk recently with Smith and discuss his vision for the future of the organization. His enthusiasm mirrors that of the many companies I have spoken with so far.