Posts Tagged ‘ARM’
Thursday, October 11th, 2012
ARM CTO Mike Muller came to Sophia Antipolis in the South of France on October 2nd and 3rd for three reasons: To visit the 70+ ARM developers who work in the region, to announce the winner of the annual SAME Forum outstanding Startup Award, and to deliver the conference keynote address.
Muller is an extremely affable man and seemed quite delighted to announce the winner of the Startup Panel at the October 2nd conference dinner: the French company ADACSYS. Muller also noted during the award presentation that very early startup ZettICE, a participant in the competition, showed great potential and should continue to pursue their vision.
On Wednesday, October 3rd, Muller gave his keynote address to an absolutely packed auditorium as part of the morning’s events at SAME Forum. It was a reprise of his DAC 2012 keynote address, which was also given to a packed audience back in June in Moscone Center in San Francisco.
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Tags: ADACSYS, ARM, Mike Muller, SAME Forum, Sophia Antipolis, ZettICE
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Thursday, September 27th, 2012
Over the last several months, Synopsys has made multiple announcements aggressively proving their ongoing presence in the burgeoning IP market: Silicon IP, Verification IP, and ARM-based design. Meanwhile, through community outreach, Synopsys has also continued to enhance the most important category of intellectual property: students in local schools.
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Tags: ARM, DesignWare IP, HItachi, Lee Mathson Middle School, MIPI Alliance, SIP, Synopsys, Synopsys Foundation, VIP
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Tuesday, September 18th, 2012
Chris Rowen is Founder and CTO of Tensilica, an IP company based in Silicon Valley. We spoke last week by phone to discuss how an IP company decides what and when to introduce new products.
I first asked to Chris for a brief history of the RISC [Reduced Instruction Set Computing] architecture he is closely associated with, and how that history segued into the founding of Tensilica.
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From RISC to Tensilica …
Q: Can you give me a quick overview of the origins of RISC architecture?
 Chris Rowen: RISC is a set of ideas that grew up in academia and IBM in response to increased architectures in both the mainframe and microprocessor worlds.
People saw machines with really high hardware costs being built for assembly [language applications]. However, as compiler technology got better, people said: If I want a compiler to run well, I don’t need fancy instructions. I only need a common set of instructions that run really fast. All other complex operations could be composed by the compiler out of these fast, simple operations.
RISC grew out of these compiler technology advances, and a recognition in the VLSI era that there was an opportunity to rethink the process of how the architecture could be put together. (more…)
Tags: ARM, Chris Rowen, Dave Patterson, IBM, John Cocke, John Hennessy, MIPS Computer Systems, RISC, Silicon Graphics, Stanford, Synopsys, Tensilica, U.C. Berkeley
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Thursday, August 30th, 2012
Hal Barbour is President of CAST, an IP company based on the East Coast. Hal has a tremendous ability to explain the many facets of the industry, and it was a great pleasure to sit down and talk with him this week. When we spoke by phone on August 29th, he had just wrapped up an earlier call with a customer.
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Hal Barbour on All things IP …
Q: How do you make yourself known to customers?
 Hal Barbour: We have always put a lot of information in the hands of our customers, but the delivery mechanism today is quite a bit different. We’ve learned to leverage most of the contemporary tools – blogs, online meetings, webinars, shows and press releases. Press releases are just as important as ever, but where we used to send them to a central distribution center and a group of editors, now there are about 15 or 20 various people and outlets who disseminate the information to a much larger population.
Q: And how do working engineers hear about the products?
Hal Barbour: That’s the really interesting thing. Engineers today can easily see press releases directly, plus they have at their disposal a powerful set of search tools to help them get the information they need, so whatever information you’re putting out there, it better be right and it better be credible. If it’s not, engineers have got plenty of other sources to turn to.
And if you’re going to be out there, you better be able to respond to inquiries quickly and rapidly. Ultimately, however, it’s your name and your reputation that sells products. I can’t tell you the number of people who contact us based on our name and reputation.
Q: Isn’t that called ‘word of mouth’?
Hal Barbour: That’s exactly what it is, only it’s even faster today. Spreading the word used to be limited by who you knew, but today with social media and blogs, word of mouth moves at lighting speed and is more important than ever. Even today, though, nothing substitutes for face-to-face contact with the customer.
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Tags: 8051, Alma Technologies, ARM, BA22, Beyond Semiconductor, Cadence, CAST, Constellations, Denali, Evatronix, Fraunhofer, GSA IP Working Group, Hal Barbour, IPextreme, MIPS, Synopsys, Tensilica
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Thursday, August 23rd, 2012
Behind Warren Savage’s calm and courteous demeanor beats the heart of a revolutionary: A guy who not only talks the talk, but walks the walk of growing his beloved IP industry through the most radical of ideas – cooperation.
 Warren is the founder and CEO of IPextreme, a Silicon-Valley based company helping other companies commercialize their IP, small nuggets of pure gold that would otherwise enjoy only internal use. With the assist of Warren & Co, that gold is beefed up, intensely documented, and then licensed to users outside the firewall who then have access to robust 3rd-party design blocks, yielding revenue back to the IP developers they would not otherwise enjoy.
So that’s Warren’s business, but what’s really impressive about Warren is the other half of his professional involvement: working through the GSA [Global Semiconductor Alliance] to enhance the well-being of all players in the IP industry, not just his customers. Warren chairs GSA’s Working Group on IP, and leads the Leadership Group subset within that Working Group.
Warren also founded and continues to lead Constellations, a consortium-like group of IP vendors who meet regularly to discuss business issues, develop joint solutions, and host invitation-only events for their customers. The next Constellations event is coming up in early October.
Clearly, Warren Savage is a revolutionary, someone who believes a rising tide raises all boats in the IP industry and acts vigorously on that belief. Warren and I spoke by phone on August 22nd.
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Tags: 3rd-party IP, ARM, ColdFire, Compact JTAG, Constellations, DAC, EDAC, Freescale, Global Semiconductor Alliance, GSA, GSA IP Working Group, Infineon, Intel, IPextreme, MIPS, PowerPC, Reuse Methodology Manual, Silicon IP, Synopsys, VSIA, Warren Savage
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