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Posts Tagged ‘ARM’

EDPS 2013: surf, sand, serenity, semiconductors

Thursday, April 4th, 2013

 

Let’s be honest about this. The reason the Electronic Design Process Symposium takes place every year in Monterey is because of the surf and sunshine. Otherwise, this conference would be so much more appropriately located in Silicon Valley.

Oh well, where’s the harm? Just hop into your favorite woodie, be it a hybrid or an EV, don’t forget the suncream, sandtoys, and surfboard, and head on down to Monterey Bay for two days of great talks, good food, and quiet-ish contemplation, with an emphasis on -ish. The 20th annual EDPS awaits.

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EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013

 

From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.

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Carbon’s Hal Conklin: A conversational random walk

Tuesday, January 22nd, 2013

 

Several weeks into his new gig at Carbon Design Systems, it was a pleasure to speak by phone with Hal Conklin, VP of Sales and Marketing at the company. Conversationally, it was a bit of a random walk.

WWJD: Prior to joining Carbon, what were you doing?

Hal Conklin: I was doing enterprise software development for the government. I enjoyed the work, but not working for the government. I did that for 3 years and was quite successful, but it wasn’t something I wanted to do long term.

WWJD: So what inspired you to join Carbon?

Hal Conklin: I’ve been in EDA for quite a while and know how important it is to be with a company that has a product and customers who renew [their licenses]. Carbon is particularly important today with the changes that are coming in virtual prototyping. So given all the good stuff I’ve been seeing, I joined the company.

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Carbon Design Systems: a strategic investment from Samsung

Thursday, September 13th, 2012

 

Samsung Venture Investment Corp. has just put $4 million into Carbon Design Systems in conjunction with the debut of a new strategic partnership between the two companies.

Per the September 12th Press Release: “Funds from the strategic investment will be used as working capital and will support Carbon’s ongoing development of leading tools in the ESL design space, including its fast, accurate virtual prototypes. Initiatives will be undertaken to expand the reach of Carbon’s fast, accurate virtual prototypes.”

I spoke with Bill Neifert, Carbon’s founder, CTO and VP of Business Development on the day of the announcement. He was amazingly relaxed, a clear indication that the Samsung-Carbon partnership is a logical outcome of a long-term relationship between the organizations:

“Samsung been a heavy user of our tools for quite some time, and has been looking for ways to take even more advantage of that situation – to speed up product introductions, something that everyone’s trying to do in that marketplace.

“Today’s announcement is part of a Samsung initiative to advance their SoC design methodologies. They have both the resources and expertise today to innovate and are looking to us to help them with that. This is also a nice partnership for us, of course. It will help us share our methodology in a broader fashion.”

I asked if Samsung’s investment will jettison Carbon into an even better market position.

Bill said, “Yes, but this is a true partnership. It’s not just about money for Carbon, but about having additional access to Samsung’s time, expertise, and technology. Samsung wants to make better products, and enhancing our technology will also expand their customer base.”

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DAC 2012: Terrible Tuesday in San Francisco

Tuesday, May 8th, 2012

 

DAC looms!

And never more so than on Tuesday — especially this year, June 5th, when you’re going to have to make some terrible decisions about what to miss, and what not to miss.

First there’s the opening session in the morning when a boatload of awards are handed out, followed by the 2012 keynote. The Exhibition Hall won’t open until these things wrap up, so other than company meetings or company special-product announcement breakfasts, you should be able to be in the main theater at Moscone from 8:30 to 10:00 am or so.

Of course, worst case scenario: The opening session at DAC is always video-taped, so you could watch it at a later date after it’s uploaded to the DAC website but that’s hardly ideal.

This year’s main address will be delivered by ARM’s Mike Muller, “comparing the original ARM design of 1985 to those of today’s latest microprocessors … how far design has come and what EDA has contributed to enabling … systems, hardware, operating systems, and applications.” Then Muller plans to talk about 2020, how to get there, and what it will be like when we do. Conclusion? This stuff’s better heard in person than tape delayed. Go to the opening session, and plan not to regret it.

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SAME: Microelectronics in the South of France

Thursday, May 3rd, 2012

 

The Sophia Antipolis Microelectronics Forum takes place every fall in the ‘Silicon Valley’ of Southern France, Sophia Antipolis, 5 miles inland from the beautiful Mediterranean city of Antibes.

Sophia Antipolis is about 20 minutes from the International Airport at Nice, with offices for approximately 800 high-tech companies – included among them: ARM, Broadcom, Cadence, HP, IBM, Infineon, Intel, Mentor Graphics, Nvidia, STMicro, and Synopsys – housed in a range of buildings set among the rolling hills of the enclave. Within that forested place and 800 enterprises, almost 40,000 people are employeed. There are also two college campuses in Sophia Antipolis, as well as restaurants, a golf course, multiple hotels, and a tennis institute.

In other words, if you’ve never been to the Cote d’Azur, never been to Nice or Antibes, if you think you’d love vistas across the wide blue Mediterranean Sea, want to learn more about good food, wine, Picasso, Matisse, ancient Greeks, the French Riviera, or microelectronics – and not necessarily in that order – you’re going to be wanting to go to the Sophia Antipolis Microelectronics Forum taking place this year on October 2nd & 3rd.

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OVPs: old ideas made new

Sunday, April 15th, 2012

 

Open Virtual Platforms are an idea whose time has arrived. That is, if you understand what they are. Certainly, if you’re reading this blog, you know what a virtual platform is.

“Platform virtual machines are software packages that emulate the whole physical computer machine, often giving multiple virtual machines on one physical platform.”

For additional clarity, check it out on Wikipedia, paying particular attention to the incredibly dense/complex table found there that attempts to catalog various virtual platforms, their origins, supporting organizations, and features.


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Imperas & Open Virtual Platforms

So, if that’s what virtual platforms are, then what are Open Virtual Platforms, OVPs?

Imperas – an enterprise founded in Silicon Valley in 2008 – would like you to understand and use OVPs. To do that, they are sponsoring a portal-based community called Open Virtual Platforms – a resource  designed to help chip developers have access to various open source virtual platforms, or models, of various commonly used hardware platforms endemic to the embedded systems world.

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Unforgiven: EDAC CEOs at their iconic best

Saturday, March 17th, 2012

 

When it comes to Westerns, nothing satisfies more than the one about long-time compadres getting together to do one last ride, one last round up, to take one last stand.

It satisfies, because it’s been years in the making and involves all aspects of the genre – long, lonely shots of distant horizons, fading references to the “exploration and settlement of previously untamed frontiers”, and a rich narrative of “rugged, self-sufficient individuals taming a savage wilderness with common sense and direct action.”

This particular type of Western also satisfies, because we know the players well – their faces, their mannerisms, how many notches they’ve got in their gun belts, and whether they normally ride alone or in a posse. (more…)

IP Update: Stamme @ Kilopass

Saturday, March 10th, 2012

 

Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with Bernd Stamme, Director of Marketing & Applications at Kilopass Technology, who convinced me otherwise, although with several caveats.

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Q: What kind of IP are people buying these days?

Bernd Stamme: They’re buying everything that has to do with performance – computer performance, networking performance, and elements that control that performance.

The one way you can distinguish yourself from the competition is to go faster. You can use IP for CPUs or GPUs, or off-the-shelf interfaces. At some point, you’ll run out of what you can get, however, and you’ll need to build auxiliary units around it to improve performance for certain operations. Then you’ll be building co-processors, specific circuits to accelerate [the system] and get better performance than your competition.

Q: How do you know what IP to use and when? (more…)




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