Posts Tagged ‘Lee PR’
Friday, August 1st, 2014
Simon Bloch of Samsung, speaks out from the audience on the IoT, posing some interesting questions for all.
 Bloch: I don’t think that there’s a one-size-fits-all IoT. There’s going to be segmentation. And if we end up in technology segmentation it’s going to be in low power, low latency and high bandwidths. They are going to be applicable to different areas. But it appears to me that technology segmentation is going to be driven by software, and not necessarily by hardware.
Perhaps one of the better examples is what Apple did just this week (editor’s note: week of June 2, 2014) by connecting two IoT devices – two operating systems talking to each other.
So there might be multiple technologies or different IOSs for different IoTs. There might be an opportunity in connecting them to a management layer that talks to one another, like in the areas of apps.
So, is there an opportunity for EDA companies? What is that activity and what is the opportunity to complement the classical EDA?
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Tags: 51DAC, Apple, Chip Design, DAC, Design Automation Conference, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Samsung, semiconductors, Simon Bloch, SoC, System on Chip, www.leepr.com
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Wednesday, July 30th, 2014
More on our coverage of the panel on the IoT……Audience member, Gabe Moretti, had quite a bit to say about the IoT and the automobile. And Jim Hogan shares a story.
 Moretti: Let me talk to you about the very latest model car….The first thing it does when I get in the car is ask me for my cell phone. It connects to my cell phone, and only some of the functions are available to me if I have the cell phone with me…and the cell phone is off. What’s the problem I have with all of us engineers talking about what a great opportunity IoT is? We’re forgetting that supply is only successful if there is a demand.
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Tags: automobiles, Chip Design, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, Gabe Moretti, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, semiconductors, smart cars, SoC, System on Chip, www.leepr.com
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Monday, July 28th, 2014
In our continuing series on the IoT, Frank Schirrmeister of Cadence explains what three components of the IoT are important to him.
 Schirrmeister: There are three components of importance. Fitbit. ARM’s going very big in that area, with their silicon partners. That’s not the IoT in its completeness. That’s an important component, but the analog mixed-signal components are certainly fun and challenging in this domain.
Then there are two more pieces to the Internet of Things that make me very happy, from a system design perspective: The first one is the hub of my data from the Fitbit. I have at least four hubs that I’m concerned about. My cell phone when I’m mobile. My computer at home. My living room; apparently my TV knows about my habits.
And there is my car. So that’s a hub – a very important piece. And from a system design perspective, there’s system development, emulation, FPGA, virtualization. There is a huge interesting market for us.
Then the third piece is this whole cloud space. That’s where the Intel, ARM, PC battle is waging. And that’s also a very important component of the Internet of Things where all the data crunching has happened and the health data that the health monitor needs to pick up. It is a very attractive market for EDA and will be very important to drive requirements, as well, for us.
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Tags: 51DAC, Cadence, Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Semiconductor IP, semiconductors, SoC, System on Chip, www.leepr.com
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Thursday, July 24th, 2014
Bernard Murphy, CTO of Atrenta, talks about the challenges to security that the IoT will bring in our continuing coverage of the IoT panel at DAC…and sees the IoT as a lot like a biological system!!!!
 Murphy: The IoT represents a new level of challenge for security – not just because you have to worry about automotive, medical and so on. But also, if you believe the numbers, then the number of potential edge nodes in an IoT is on the order of a trillion or more. That’s two to three orders of magnitude bigger than any existing network you can imagine. It’s about the number of cells you find in a new born baby.
So a trillion edge nodes looks like a biological system. Why is that relevant? Because our approach to security today is very atomic….It’s not a system level approach. You think in terms of system level and you look at analogies with biological systems, then you think in terms of different things.
Of course, you need all the antibodies and antiviruses. But you also want to think about things like signaling – help I’m under attack. It’s not the same thing as defending yourself. You still want to defend. But you also want to signal to your nearest neighbors or an organization around you that you’re under attack. It can isolate you or send in defenses.
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Tags: 51DAC, Atrenta, Chip Design, DAC, Design Automation Conference, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Security, semiconductors, SoC, System on Chip, www.leepr.com
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Tuesday, July 22nd, 2014
In today’s snippet from the IoT panel, Randy Smith, VP of Marketing at Sonics, gives his views on how the IoT will affect the EDA and IP industries.
Smith: Time to Market will be more important. The need for software-hardware co-design and speed will equal new applications and solutions for EDA.
A lot of it will be in consumer, which is why there is a lot of hype, because when we think consumer, we think high volumes, perhaps a trillion devices out there. But what’s different in that market as compared to some other markets is that time to market is so much more critical.
So for IoT, you’re going to need the equivalent of agile software development and hardware. You’re going to need to respin that design in three months. It would not be a tremendous surprise if you see some previous ASIC practices like gate arrays start to get more traction again.
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Tags: Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IP, Jim Hogan, Lee PR, Lee Public Relations, Randy Smith, Semiconductor IP, semiconductors, SoC, Sonics, System on Chip, www.leepr.com
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Monday, July 21st, 2014
As we had previously announced, venture capitalist Jim Hogan moderated a panel at DAC regarding the IoT.
 It was an eye opener about all things IoT……or maybe we should call it the IoE (The Internet of Everything), or as one prominent editor noted, the IoW (The Internet of Whatever). Our panelists included: Gary Smith, Market Analyst, GSEDA; Frank Schirrmeister, Group Director, System Development Suite, Cadence; Bernard Murphy, CTO, Atrenta; and Randy Smith, VP of Marketing, Sonics.
Very lively discussion among panelists, but also from the floor! Most notably editor Gabe Moretti of Chip Design and Simon Bloch of Samsung. Bloch, Sr. Director of R&D in mobile consumer wireless devices, posed questions and stimulated discussion to the point where he might be called the unannounced 6th panelist.
Over the next few blogposts, we’ll share snippets of that discussion. Gary Smith will start us off…..
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Tags: 51DAC, Atrenta, Bernard Murphy, Cadence, Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, Gary Smith, GSEDA, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, IP, Jim Hogan, Lee PR, Lee Public Relations, Randy Smith, semiconductors, SoC, Sonics, System on Chip, VC, Wall Street, www.leepr.com
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Tuesday, May 20th, 2014
As DAC frenzy hits us all, here’s an event that EDA/IP users and media people ought to consider attending.
It’s a Jim Hogan-moderated discussion event on
IoT system design concerns
Jim will 1) introduce the topic; 2) spur, moderate, provoke discussion and 3) sum up what we’ve learned during this session. Of course, this group of speakers are pretty opinionated and won’t need much provocation.
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Tags: Atrenta, Bernard Murphy, Cadence, Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, functional verification, Gary Smith, GSEDA, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Randy Smith, register transfer level, RTL, semiconductors, SoC, Sonics, System on Chip
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Sunday, March 16th, 2014
 Brian Fuller - editor in chief of the now-lamented EE Times during its best years - and I were talking about it being great that there are these predictions about where EDA/IP is going in 2014. Chris Rowen’s wrap up prediction talked about EDA’s need to move beyond component – level focus. Chris isn’t alone in this idea.
The question is: HOW will EDA/IP get beyond the component level and start looking at what’s beyond the 25-year EDA horizon and how EDA can and must add value.
Brian and I would love to hear what readers out there think…..
Does EDA & IP need to go beyond?
Where does it need to go?
And how will it get there?
Tags: Brian Fuller, Cadence, Chip Design, Chris Rowen, EDA, EDA & IP, EE Times, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intellectual property, IP, Lee PR, Semiconductor IP, semiconductors, SoC, System on Chip, www.leepr.com
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Wednesday, March 12th, 2014
Software is beginning to take on a bigger role in the SoC design world. How do we get to SW-HW co-verification? This topic was the center of discussion at a private event last week co-located with DVCon. The event, hosted by Jim Hogan and sponsored by Vayavya Labs Pvt. Ltd., included a panel discussion with Frank Schirrmeister (Cadence), Tomas Evensen (Xilinx) and Parag Naik (Saankhya). George Lotridge of VMware and Michael Bair of Intel also gave presentations. Click here for the presentations. (more…)
Tags: Cadence, Chip Design, device driver, EDA, Electronic Design Automation, Frank Schirrmeister, George Lotridge, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intel, Jim Hogan, Lee PR, Michael Bair, Parag Naik, Saankhya Labs, semiconductors, SoC, software, software-driven system-level verification, SW-HW co-verification, System on Chip, system-level verification, Tomas Evensen, Vayavya, VMware, www.leepr.com, Xilinx
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Monday, March 3rd, 2014
 For our final entry to this series, let me just reiterate our original question…..
What do EDA and IP (as an industry) need to do in 2014 to serve its user base better?
Chris Rowen, Cadence Fellow and Tensilica Founder, will wrap it up with his word on the subject.
“What does the EDA and IP industry need to do in 2014? Simply put, we need to move past EDA.
Let me explain. As an industry, we’re not just about ‘how’ you design something; we’re increasingly about ‘what’ you design.
This comes amid the relentless march of design complexity. It also comes as companies reconsider their position in the electronics ecosystem to try to deliver more value for customers.
For instance, semiconductor vendors are considering where they best fit into the design spectrum and they’re also looking farther upstream to understand market requirements of their customers’ customers. IP providers, for their part, are looking upstream to understand marketing technology requirements better and re-engineering their business models.
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Tags: Cadence, Chip Design, Chris Rowen, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, IP, Lee PR, Semiconductor IP, semiconductors, SoC, System on Chip, Tensilica, www.leepr.com
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Bloch: I don’t think that there’s a one-size-fits-all IoT. There’s going to be segmentation. And if we end up in technology segmentation it’s going to be in low power, low latency and high bandwidths. They are going to be applicable to different areas. But it appears to me that technology segmentation is going to be driven by software, and not necessarily by hardware.
