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Posts Tagged ‘Rick Carlson’

DVCon Panel: Problems in Paradise

Thursday, March 2nd, 2017

 


DVCon generates a lot of respect
, and for good reason. Engineers have attended this conference for over 25 years to further refine their skills in the area of design and verification. Yet, there’s a problem in paradise.

In an industry like EDA that’s super dominated by just three players, there’s little if any room in the industry – or at a conference like DVCon – to showcase the ideas and innovations of the Small Guys. The Big Guys teach tutorials and present papers; the Small Guys get to hang posters in the hallways.

All of that was supposed to change tonight thanks to the sponsorship of the ESD Alliance and OneSpin Solutions, as well as Vista Ventures’ Jim Hogan.

Tonight, six of the Small Guys in verification appeared on a panel moderated by Hogan hoping to get their 60-minute shot at fame. A post-Happy-Hour hour in which to lay out their case for customers to come and sample the kind of innovation that everyone knows is the watchword of technology startups, particularly in EDA.

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Verific: Rhymes with Terrific

Thursday, June 23rd, 2016

 


Michiel Ligthart
, President and COO of Verific Design Automation, and Rick Carlson, VP of Worldwide Sales, have a proposal for young companies in the EDA industry and adjacent technologies: Come to Verific if your organization is early stage, in need of encouragement and wise counsel, and could benefit from access to Verific software to help you progress towards a commercial product launch.

In a recent phone call, Ligthart and Carlson explained the specifics of the Verific program, and delineated what it’s not: “We are not funding startups,” Ligthart said, “but we have changed our business model over the lifetime of our company to encourage innovation.

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Costello & Carlson: Buckle your seat belt …

Thursday, January 23rd, 2014

 

Long, long ago in a galaxy far, far away the EDA Empire began and quickly coalesced into several big players and a band of plucky startups constantly attempting to compete and stay viable.

Back in that halcyon era, Rick Carlson and Dave Millman decided to get those startups to pull as one, to try to keep the industry open and progressing, to protect the EDA industry as a place where new ideas could see the light of day and offerings from small companies could compete on a level playing field against those from the big players.

To do that, Rick and Dave came up with the idea for a consortium of Independent Design Automation Companies, IDAC, and put out the word to like-minded colleagues that this new group would benefit everybody. Creating IDAC proved more difficult than they had hoped, so letting pragmatism rule the day they approached Joe Costello for help, then CEO of Cadence, even though that meant working with one of the ‘big guys’ and hence, EDAC came to fruition.

To hear the rest of the story per Rick, recounted in a phone call in December, click here.

To hear the story recounted by Joe Costello, read below. I spoke with both Joe and Rick together on a conference call in mid-January.

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Revolution from within …

Joe began: “Rick told me he’s concerned that in his recent conversation with you about the history of EDAC, he may have sounded too harsh. I said that’s not possible, because the truth about the industry is quite harsh. Just thinking about it makes my blood boil.

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IDAC: What EDAC might have been

Wednesday, January 22nd, 2014

 

Before there was EDAC, there was IDAC. But before there was IDAC, there was just DA – Design Automation without Community or Consortium. The EDA industry consisted of a small number of large companies controlling the conversation, and a larger number of smaller companies who thought that if they linked hands they could do it better. It was Rick Carlson and Dave Millman who decided in 1986 to bring that group of small companies together to create IDAC, which stood for Independent Design Automation Companies.

According to Carlson, speaking on a recent phone call, “We wanted to get the small independent companies to work together in a cooperative way to deliver a solution, a flow, that was equal to or better than the big companies. And because even then, the leading-edge algorithms always came out of these small startups, we thought we had good solutions that the customers would appreciate.

“But there was a deeper, more fundamental issue that we hoped to solve by creating IDAC and that was how to grow the industry and foster innovation, whether in through a startup or an established player.”

Things didn’t work out exactly like Carlson and Millman had hoped for.

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EDAC Gala: Channeling our inner angels

Thursday, October 10th, 2013

 

Given that history and innovation are being featured here in this space this week, it’s only appropriate to highlight the fact that EDAC is hosting a very interesting event related to history and innovation in Silicon Valley next week.

On Wednesday, October 16th, those who have made massive contributions to the EDA industry will be highlighted and celebrated at a black-tie optional dinner at the Computer History Museum. If you’re interested in rubbing elbows with the powerful and prolific, you should be going to this event. If you want a chance to bid at auction for lunch with today’s corporate leaders in EDA, you should be going to this event. If you think said corporate leaders make enough money to pay for your lunch, rather than vice versa, you should still be going to this event.

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