What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » The IoT – One size does not fit allAugust 1st, 2014 by Ed Lee
Simon Bloch of Samsung, speaks out from the audience on the IoT, posing some interesting questions for all. Perhaps one of the better examples is what Apple did just this week (editor’s note: week of June 2, 2014) by connecting two IoT devices – two operating systems talking to each other. So there might be multiple technologies or different IOSs for different IoTs. There might be an opportunity in connecting them to a management layer that talks to one another, like in the areas of apps. So, is there an opportunity for EDA companies? What is that activity and what is the opportunity to complement the classical EDA?
Hogan: The IoT devices at the edge have to be dirt cheap. They’re like dust. In fact, that’s too expensive. Those guys won’t be buying at standard OS. They’re going to use some Open Source OS that has little to no control. And how do you deal with the chaos at the edge? And then, as you move up the chain from the sensor through the intermediate hub – cell phone – to the server-based cloud, how are we going to deal with the problem that Simon’s talking about? There’s this huge diversity in software, and do you see EDA going there?
What do you think? Tags: 51DAC, Apple, Chip Design, DAC, Design Automation Conference, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Samsung, semiconductors, Simon Bloch, SoC, System on Chip, www.leepr.com |
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