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Posts Tagged ‘Kathryn Kranen’

Cicero to Costello: Know your audience, breathlessly

Wednesday, May 1st, 2013

 

Joe Costello came to town tonight and wowed his acolytes.

Thanks to EDAC, Kathryn Kranen, Steve Pollock, Bob Gardner, Jennifer Cermak, Jill Jacobs, Gloria Nichols, and CadenceJim Hogan hosted Costello on stage at Cadence’s San Jose Headquarters for a 90-minute event that was one part Reunion Tour [lotsa Cadence alums in the audience in addition to the two on stage], one part Pity Party for Mentor Joe & Mentor Jim [oh so many visits to VCs who failed to embrace a startup’s pitch], and one part Brag Fest for VC Joe & VC Jim [oh so many visits from potential startups whose pitch we simply could not embrace].

Add up those parts and you’ve still only got half of the content of tonight’s event; the other half of the Joe Costello Love-in consisted of a detailed Lesson in Rhetoric. Perhaps not surprising, given that the event was titled: Joe Costello Shares His Secrets for Communicating a Compelling Company Story. What is surprising is how closely Costello’s advice to his adoring audience mirrored Cicero’s Five Canons of Rhetoric.

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DAC 2013: a Taste of Texas

Thursday, April 25th, 2013

 

Surely EDA is a serious-minded industry, particularly when it comes to ramping up for the annual Design Automation Conference where it’s all work and no play. Nonetheless, sometimes it just has to be okay to relax a little and hence the spirit of this blog.

Thanks to native Texans Sonia Harrison and Kathryn Kranen of Mentor Graphics and Jasper Design Automation, respectively, as well as my vintage copy of the Tasting Bee cookbook from the University of Texas San Antonio Health Science Center, herein are included some mighty fine recipes – Calabazita, Migas, Golden Potato Casserole, Texas Chili, and a refreshing chaser – to try out and enjoy over the next few weeks as the 50th DAC draws near and the Lone Star State beckons.

Bon Appetit, y’all!

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EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013

 

From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.

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Kathryn Kranen: the paradigm shifts at EDAC

Thursday, May 31st, 2012

 

Stop the presses! Someone other than the CEO of Mentor, Synopsys, or Cadence is going to be the Chair of EDAC.

What? Has the world come to an end?

Nope, but it turns out that even staid EDAC has, at last, learned how to innovate. It turns out that Mentor, Synopsys, and Cadence have, at least, seen the light and decided that they shouldn’t always be at the head of the class. As of yesterday, May 31st, there’s a new Chair at EDAC and it’s Kathryn Kranen, President & CEO at Jasper Design Automation.

Kathryn, of course, is well known within the EDA community. She’s been CEO at Jasper since 2003. Prior to Jasper, Kathryn was CEO of Verisity Design, and earlier on served as VP of North American sales at Quickturn. At the outset of her career, after earning a BSEE at Texas A&M, she worked as a design engineer at Rockwell, and then joined Daisy Systems in advance of her role at Quickturn.

In addition, Kathryn was named the 2005 recipient of the Marie R. Pistilli Woman in EDA Achievement Award, and has been an extremely hard working member of the Board of Directors of EDAC for many years.

I am personally elated at the news, and wish Kathryn all the best!

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DAC 2012: Wicked Wednesday in San Francisco

Sunday, May 13th, 2012

 

DAC looms!

If you do nothing else on Wednesday, June 6th, at the Design Automation Conference be sure to attend the second of the two keynotes.

Intel’s Brad Heaney will be talking about “designing a 22nm Intel Architecture Multi-CPU and CPU.” It’s got well over a billion transistors and would have only been the stuff of Sci-Fi dreams a brief 15 or 20 years ago.

After that, just like on Terrible Tuesday, you’ve got a wicked wheelbarrow full of different ways you could go, starting with the User Track. The Wednesday line-up in this well-received recent addition to the DAC schedule includes:

* Packaging & Automatic P&R, with speakers from Mentor Graphics, Samsung, and Intel
* Keynoter Q&A, with the morning’s IBM & Intel speakers fielding questions from the crowd
* Practical Formal Methods, with speakers from IBM, Oski, and Intel

If your interests, however, reside with the young more than the mega-organizations in the EDA ecosystem, Wednesday is your day to visit the ACM Sigda University Booth in the Exhibition Hall, where the “new EDA tools, EDA tools applications, design projects, and instructional materials” will be your guide to the future minds of this industry.

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Pop Quiz: The Standards Game

Friday, February 17th, 2012

 

Here’s your February Pop Quiz.

******************

1 – DVCon 2012 starts on February 27th. The conference was first held in _____.

a) 1989
b) 1995
c) 1998
d) 2003

2 – The IEEE Standards Association [IEEE-SA] oversees approximately _____ standards and _____ standards under development.

a) 500, 900
b) 800, 600
c) 900, 500
d) 700, 900

3 – The IEEE Standard associated with VHDL is _____.

a) IEEE Std 1064
b) IEEE Std 1076
c) IEEE Std 1164
d) IEEE Std 1176

4 – Accellera merged with _____ in 2011.

a) VSIA
b) OSCI
c) OCP-IP
d) OVI

5 – DVCon is managed by MP Associates, the same group that manages _____.

a) ICCAD
b) DesignCon
c) Semicon
d) ISQED

6 – The 2007 General Chair of DVCon was _____.

a) Tom Fitzpatrick
b) Stephen Bailey
c) Shankar Hemmady
d) Gabe Moretti

7 – SystemVerilog was donated to Accellera in _____.

a) 2000
b) 2001
c) 2002
d) 2003

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