What's PR got to do with it? Posts Tagged ‘Mentor’Kickin’ it up in Austin with Ajoy and WallyFriday, June 28th, 2013For some Friday fun…. For those of you who were unable to attend the big 50th DAC party, or you just missed the intro to Asleep at the Wheel, you might find this little video entertaining. It’s a video of Cowboy Ajoy and Ranger Rhines (aka Ajoy Bose, CEO of Atrenta and Wally Rhines, CEO of Mentor), cutting it up on the Austin City Limits stage to kick off Kickin’ it up in Austin.
The Internet of ThingsSunday, June 16th, 2013
As Mike Demler predicted back in May, the “Internet of Things” was all the buzz at DAC this year. Freescale CEO Gregg Lowe talked about the opportunities and challenges in his keynote. Mentor CEO Wally Rhines said in his keynote that the big growth in the semiconductor industry will come with the Internet of Things. It was simultaneously discussed at the GSA European Executive Forum in Munich and the Sensors Expo in Chicago. What do you think? Is it the next big thing? Can EDA step up to the challenge? And what does it mean to our future? 3D in Monterey Next WeekThursday, March 29th, 2012
This event is happening next week! Worth signing up if you can get down
EDPS is coming up again! It’ll be held April 5-6, 2012 at the Monterey Beach Hotel in Monterey California. This year, the 3D topic will be the focus of day two. First and foremost, Riko Radojcic, director of engineering at Qualcomm, will be talking about the 3D IC roadmap as the keynote speaker on day two. (see his views on 3D standards: http://www10.edacafe.com/blogs/ed-lee/2011/04/11/riko-radojcic-on-3d-standards/ Following the 1-hour keynote will be four 1/2 hour talks on various specific 3D-related topics: * Stephen Pateras of Mentor on BIST for 3D ICs * Arif Rahman of Altera on FPGA design challenges, presumably 3D ones * Marc Greenberg of Cadence on the wide-IO standard for putting memory stacks on processors * Sandeep Goel of TSMC and Bassilios Petrakis of Cadence on an end-to-end test flow for 3D IC stacks Then there’s a lunch panel on 3D, moderated by Steve Leibson of Cadence, with these panelists addressing: The short-, medium and long-term path to the 3D Ecosystem. * Herb Reiter * Samta Bansal of Cadence * Dusan Petranovic of Mentor * Deepak Sekar of Monolithic 3D * Steve Smith of Synopsys * Phil Marcoux of PPM Associates Herb is arguably the primary 3D observer and advocate on what technologies have to be in place to handle the upcoming 3D challenge that’s starting to hit designers now. John Swan is the General Chair of EDPS 2012. Herb Reiter is the Session Chair for the keynote, four shorter presentations and the panel discussion during “3D Day”, Friday, April 6. Very worthwhile to attend if you can get the time off. 3D in MontereyThursday, March 22nd, 2012EDPS is coming up again! It’ll be held April 5-6, 2012 at the Monterey Beach Hotel in Monterey California. This year, the 3D topic will be the focus of day two. First and foremost, Riko Radojcic, director of engineering at Qualcomm, will be talking about the 3D IC roadmap as the keynote speaker on day two. (see his views on 3D standards: http://www10.edacafe.com/blogs/ed-lee/2011/04/11/riko-radojcic-on-3d-standards/ Following the 1-hour keynote will be four 1/2 hour talks on various specific 3D-related topics: * Stephen Pateras of Mentor on BIST for 3D ICs * Arif Rahman of Altera on FPGA design challenges, presumably 3D ones * Marc Greenberg of Cadence on the wide-IO standard for putting memory stacks on processors * Sandeep Goel of TSMC and Bassilios Petrakis of Cadence on an end-to-end test flow for 3D IC stacks Then there’s a lunch panel on 3D, moderated by Steve Leibson of Cadence, with these panelists addressing: The short-, medium and long-term path to the 3D Ecosystem. * Herb Reiter * Samta Bansal of Cadence * Dusan Petranovic of Mentor * Deepak Sekar of Monolithic 3D * Steve Smith of Synopsys * Phil Marcoux of PPM Associates Herb is arguably the primary 3D observer and advocate on what technologies have to be in place to handle the upcoming 3D challenge that’s starting to hit designers now. John Swan is the General Chair of EDPS 2012. Herb Reiter is the Session Chair for the keynote, four shorter presentations and the panel discussion during “3D Day”, Friday, April 6. Very worthwhile to attend if you can get the time off. Predictions 2012 – Persistence of MemoryThursday, February 9th, 2012To finish off our series of predictions, I would like to point you to another series of interesting and informative prophesies. Click on the following topics to see these predictions collected by Brian Bailey, Editor of EDA DesignLine.
A big THANK YOU from Ed & me (Liz) to all who shared their eye opening predictions with us. Click on their names to see their predictions. Mike Gianfagna, Karen Bartleson, Paul McLellan, Jens Andersen, Bob Smith, Steve Schulz, Mathias Silvant, Herb Reiter, Max Maxfield, Chris Edwards, John Barr.
Only time will tell……
 The Persistence of Memory, 1931, Salvador Dali
Predictions 2012 – ConsolidationMonday, January 16th, 2012
I think that there will continue to be consolidation in the EDA industry. At each process node, fewer and fewer designs ship in high enough volume to recover the enormous investment in bringing them to market, which is a bad trend for EDA. Several companies in the ecosystem will go public if the market conditions remain favorable: eSilicon, Tensilica, Atrenta. Although, as with Apache, they may get acquired at the last minute (at high valuations). Mentor may get acquired, or sell off some business lines. Paul McLellan
What if….no more big three?Monday, March 28th, 2011Continuing with my conversation with Tom Kozas, president of CADmazing Solutions, I asked him about a hypothetical scenario:
Ed: So Tom, what would happen if for some reason, the big three EDA vendors all went away? So instead of Cadence, Mentor, Synopsys, the biggest three would be Magma, Apache? Atrenta? Tom: I think this raises even more questions. Ed: Hmmm…interesting. What questions? Tom: Several come to mind: Would this mean renewed growth for the industry? Would the fundamentals change that encourage investment in new startups? Would the design flows become more or less integrated, collaborative, and global? Ed: Ok, good questions to ponder. So what would be THE big issue? Tom: The “Silicon” in Silicon Valley is missing. Without investment in new semiconductor startups, growth simply won’t happen. Virtually all new design starts are happening within the big systems and semiconductor companies which means the only way to grow an EDA company, is to steal market share. But would this translate to increased value for the remaining EDA companies in the eyes of the financial community? What’s interesting about this hypothetical is, even though it would put the remaining EDA companies in a position to take advantage of this opportunity they might not be able to. Ed: Just to play devil’s advocate, why wouldn’t that next set of players, whoever they are, be able to take advantage of the sudden disappearance of the big three? And who do you consider to be that next set of players? Tom: Good questions. But let me respond by saying what they will need to provide. So, the next big three will have products that have great user interfaces, provide online collaboration, and be part of a new ecosystem that enables innovation. The industry already has advanced technology but needs graphical and command-line interfaces that exploit the online design environment. Second, designers don’t necessarily sit in the same building but often have to work on the same problem. For example, two or more designers should be able to share the timing database and bring up the same timing path without having to rerun static timing analysis and do it within minutes no matter where they are in the world. Finally, the current EDA ecosystem is in the dark ages, there needs to be a new model that facilitates new algorithm and tool development with a reward system. Ed: Tom, thanks again for your insights.
Tom Kozas on EDA in the CloudsTuesday, March 8th, 2011
Ed: So Tom, what about EDA in the clouds? Do your clients see that as desirable? Even viable? Tom: It all depends on who is realizing the value. Ed: When you say “realizing the value,” what do you mean? Tom: OK, good point. EDA vendors have a completely different reality of their product value than do their customers. The EDA vendors believe that their product provides “absolute” value while EDA customers only see incremental product value. At CADmazing we deal with this reality with every customer and vendor we engage with. Ed: Why the vast discrepancy? Tom: Well, it’s the customer that commits the extra time and effort to go from incremental to absolute value for the complete design flow. As for EDA in the cloud it won’t fix the EDA industry. Ed: No? Why is that? Tom: Large customers already have their own clouds accessed through virtual private networks. So if a customer’s design environment included tools from each of the three top vendors, would this mean they would have to log into three different clouds? Ed: Well, would the EDA customers then create their own cloud interface that all EDA tools would have to work? Or that the big three could create a standard cloud interface? Tom: I just don’t see this type of collaboration happening among the top three EDA vendors. The industry would need something like an “Open Cloud” initiative that enables customers to have access to any EDA tool they want, especially from EDA startups – once the world comes back to its senses and starts funding them again. Ed: So what’s your take on when EDA will be in the cloud? Tom: Some EDA companies are already offering their products on the cloud. EDA companies will need to be careful that they are not creating a solution looking for a problem. If EDA vendors want to successfully offer their tools and services on the cloud, they will need to provide an advantage that increases their customers’ business success. A technical and/or business advantage that goes way beyond outsourcing compute cycles. Ed: Tom, thanks for your take on the EDA cloud. Tom Kozas is President and principal consultant of Cadmazing Solutions www.cadmazing.com and has worked for years in engineering and marketing at EDA startups – such as Monterey – and established companies – such as Hughes Aircraft, Cadence, Compass. Cadmazing provides IC CAD development & implementation services for analog, digital, and mixed-signal system-on-a-chip (SoC) technology and full-custom designs. Tom’s email is: tomk@Cadmazing.com. |
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