What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Predictions 2012 – Synopsys and Magma
January 23rd, 2012 by Ed Lee
I believe that 2012 will be a challenging, but very interesting year. The pressure on the big EDA companies will definitely increase. Pressure coming from the shareholders, and from the users, who can play one against each other due to comparable offerings. From a technical point of view, the challenges keep rising at an even faster pace and less solutions are provided. I expect that the Synopsys/Magma merger will go through, which will take away an important piece of variety in the community. Consequently, this will increase the consideration of alternative solutions. This in return will help to improve or establish collaboration between EDA companies, leaders and smaller ones, and we might see teaming ups of some of the smaller ones to assemble packaged solutions to well-defined problems instead of proposing point tools. Despite this optimism, I expect that a lot of the smaller EDA tool providers will need to think out of the box in the future to survive.