What's PR got to do with it? Posts Tagged ‘functional verification’What is the IoT?…Jim Hogan convenes discussion at DACTuesday, May 20th, 2014
As DAC frenzy hits us all, here’s an event that EDA/IP users and media people ought to consider attending.
It’s a Jim Hogan-moderated discussion event on IoT system design concerns Jim will 1) introduce the topic; 2) spur, moderate, provoke discussion and 3) sum up what we’ve learned during this session. Of course, this group of speakers are pretty opinionated and won’t need much provocation. Hogan on Atrenta’s grabMonday, August 6th, 2012
We’ve seen several acquisitions in the past month or so…and wanted to get a sense of what these purchases might or might not indicate about where EDA is going. So we went to the premier visionary and investor to get his take on how the EDA world will be affected by this apparent consolidation. Ed: What do these acquisitions over the past month or so mean to EDA? 1. there is no product overlap 2. the sales channel can immediately sell the product. Usually this means that the AEs support it or at least will be product within 30 days of purchase. There is a ton of synergy with the Atrenta sales channel. This is important to ensure the ROI is met, typically a two to three year process. 3. customers support the merger. In other words, they see that the product is going to be continued to be supported with R&D and AEs. 4. the team remains at least two years to ensure intellectual property transition. In the case of Atrenta and NextOp, I believe all conditions are being met. Thus I expect a successful integration of NextOp and ROI. In addition it speaks to Atrenta’s forward progress to being an IPO candidate. One issue for EDA is that companies exiting over the last ten years have been through acquisition. If we can see an IPO of a well-run and well-performing company, it attracts the attention of shareholders but also ensures an exit other than acquisition for other EDA companies. This will attract investors and thus we’ll see startups funded. This is a win-win for the entire ecosphere including customers. I believe one of the key ingredients in an EDA company going public besides top line revenue of greater than $50m with 25% CAGR and margin of $10m or greater is the ability of the management team to acquire and integrate complementary startups. With Atrenta acquiring NextOp, I believe they are on their way. Good luck to them because their IPO will be good for EDA by bringing excitement and notice to the sector.
Lee PR does work for Atrenta
The dawn of a new business day for EDA?Monday, July 30th, 2012 Mike Gianfagna, VP of Corporate Marketing
With Atrenta’s acquisition of NextOp concluded and the corporate and technology integration going forward, we checked in with Atrenta’s Mike Gianfagna about what this means for the industry. Dawn of a new business day for EDA?
Ed: It’s been about a month now since Atrenta bought NextOp. What has to happen now? Mike: The fanfare is waning. The news has been reported and analyzed. The two company’s web sites are one. And now the real work begins as we integrate NextOp technology with Atrenta technology. Ed: So what does all this mean? Mike: For Atrenta, it means accelerated growth in the SoC Realization market. We can now address design and verification challenges at RTL and above. For our customers, this will mean improved schedule predictability and lower cost. Ed: So now you add functional verification to the RTL platform for SoC design, right? Mike: Actually, NextOp’s technology goes beyond functional verification of SoCs. It also helps with IP qualification and IP reuse – very important focus areas for Atrenta. This technology will improve the completeness and effectiveness of our IP Kit. Customers will get the previous benefits of early analysis coupled with functional verification – an area that continues to be very time consuming, expensive and somewhat unpredictable. Ed: So what does this mean to the EDA industry? Mike: I hope it has a positive impact on the industry as well. EDA has been stagnant for too long. The same customers buying the same tools from the same vendors. It’s time to shake things up a bit. It’s time for new methodologies, new approaches, new business models and more positive exits for all those hard-working people at private EDA companies. Can Atrenta’s acquisition of NextOp contribute to this trend in some meaningful way? I certainly hope so.
NOTE: Lee PR does work for Atrenta. |
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