Posts Tagged ‘Frank Schirrmeister’
Tuesday, April 7th, 2015
Frank Schirrmeister, Group Director of Product Marketing for the System and Software Realization Group at Cadence, had just returned from DATE in Grenoble when we spoke several weeks ago about the philosophy and technology behind Cadence’s emulation business unit. First, however, we spoke about Grenoble.
I asked Frank if DATE had been a success this year and he said, “Absolutely, yes. It was very interesting as it has transformed from a generic show into more of a technical conference. So the focus now is on the sessions.
“Particularly interesting for me, I was chair for a session about tools for the IoT. Jan Rabaay from U.C. Berkeley, always a good speaker, gave a great presentation on wearable trends. NXP also participated, talking about the connected car, and ARM spoke about their embed OS for the edge nodes. Also among those topics, we talked about debug. It was all very good.”
Having enjoyed DATE many times myself, I asked Frank what he thought distinguished the conference from DAC. He said, “First of all, DATE was in Grenoble, which is always a great destination. Then, of course, at DATE you see the European point for view.
“For instance, I had a presentation for my session regarding automotive issues, and included material of interest to our customers in Japan and Europe. The share of semiconductors in cars from those markets focuses more on the mission-critical pieces in the design. The focus is different for automotive customers in North America, where it centers more on mobile connectivity within the vehicle.”
All of this being very interesting, I turned the conversation to the real reason for our phone call: To allow Frank to clarify emulation at Cadence.
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Tags: Cadence, DATE, FPGA-based prototyping, Frank Schirrmeister, Mentor Graphics, Palladium, Protium, Synopsys
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Thursday, May 29th, 2014
Like a phoenix rising from too-early reports of a reduced participation in life, the legendary Gary Smith has created a schedule of appearances at the 51st Design Automation Conference in San Francisco that would fell a man half his age. Every time you turn around at Moscone Center next week, or the Intercontinental Hotel before that, you’ll be face-to-face with events featuring the Guru Extraordinaire of EDA.
Sunday evening from 5:00 pm to 5:30 pm, Gary will yet again ring the opening bell at DAC, this year in Ballroom A of the Intercontinental Hotel across the street from Moscone. I’m putting good money on a bet that Gary will be on stage there in his best Tropical Whites, accompanied by slides, predictions, and previews of the Next Epoch in EDA and his Pavilion Panel the next day.
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Tags: 51st Design Automation Conference, Amit Gupta, Anirudh Devgan, ARM, Atrenta, Barnard Murphy, Bob Gardner, Cadence, CLK Design Automation, DAC, DAC 2014, Dead Drako, DeepChip, EDAC, Frank Schirrmeister, Gary Smith, Gloria Nichols, IC Manage, Isadore Katz, Jim Hogan, Joe Sawicki, John Cooley, Lori Kate Smith, Mentor Graphics, Moscone Center, Prince of Wales, Randy Smith, San Francisco Intercontinental Hotel, Solido Design Automation, Sonics, Vista Ventures
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Thursday, April 3rd, 2014
There are lots of clever ways to tell you why it’s worth your while to attend EDPS in Monterey on April 17th and 18th. It’s less noisy than DAC, less vendor-specific than CDNLive, SNUG or U2U; less crowded than ISSCC; has fewer presentations than DVCon; and boasts no co-located events to confuse your schedule like at ISQED. But that doesn’t tell you why EDPS is worthwhile. It’s the list of speakers and the setting that should convince you to carve out some time on that Thursday and Friday to run down to Monterey – a scenic hour’s drive from Silicon Valley – to attend the 21st annual Electronic Design Process Symposium.
On Thursday, Wally Rhines is giving the keynote after dinner; during the day, Gary Smith’s moderating a session on design flow challenges that includes Frank Schirrmeister, John Swan, Gene Matter, Jim Kenney, and Naresh Sehgal; Sehgal’s leading a session on pre-silicon software development platforms that includes Camille Kokozaki, Shantanu Ganguly, Kumaraswamy Namburu, Schirrmeister, and Vicki Mitchell; Herb Reiter’s moderating a session on FinFETs, 3D-ICs, and FDSOI, that includes Jamil Kawa and Paul McLellan; and the kick-off keynote on Thursday morning will be given by Intel’s Chris Lawless talking about pre-silicon platforms for software development.
On Friday, Dan Nenni’s leading a whole day on IP that includes Martin Lund, Patrick Soheili, Warren Savage, Kurt Shuler, Lluis Paris, Carey Robertson, and Bernard Murphy. Finally, Aparna Dey is General Chair for EDPS. All together, that’s 24 people and a robust ecosystem of knowledge and experience comprising this year’s EDPS program.
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Tags: Aparna Dey, Bernard Murphy, Camille Kokosaki, Carey Robertson, Chris Lawless, Dan Nenni, EDPS, Electronic Design Process Symposium, Frank Schirrmeister, Gary Smith, Gene Matter, Herb Reiter, Jamil Kawa, Jim Kenney, John Swan, Kumaraswamy Namburu, Kurt Shuler, Lluis Paris, Matin Lund, Naresh Sehgal, Patrick Soheili, Paul McLellan, Shantanu Ganguly, Vicki Mitchell, Wally Rhines, Warren Savage
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Thursday, April 4th, 2013
Let’s be honest about this. The reason the Electronic Design Process Symposium takes place every year in Monterey is because of the surf and sunshine. Otherwise, this conference would be so much more appropriately located in Silicon Valley.
Oh well, where’s the harm? Just hop into your favorite woodie, be it a hybrid or an EV, don’t forget the suncream, sandtoys, and surfboard, and head on down to Monterey Bay for two days of great talks, good food, and quiet-ish contemplation, with an emphasis on -ish. The 20th annual EDPS awaits.
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Tags: Adapt-IP, Alcatel-Lucent, Aparna Dey, ARM, Brandon Wang, Cadence, Camille Kokosaki, Dan Nenni, Docea Power, Don MacMillen, Dusan Petranovic, E-System Design, eda2asic, EDPS 2013, Frank Schirrmeister, Gary Smith, Gene Jakubowski, Gene Matter, Gregory Wright, Guy Bois, Herb Reiter, Intel, Ivo Bolsens, James Colgan, John Heilein, John Swan, Kiron Pai, Luigi Capodieci GlobalFoundries, Mentor Graphics, Michael McNamara, Micron, Mike Black, Namraj Nandra, Naresh Sehgal, Net App, Nimbic, Oracle, Raymond Leune, Rob Aitken, SemiWiki, Space Codesign, Srinivas Nori, Srinivasa Banna, Synopsys, Tom Dillinger, Tom Quan, TSMC, Xilinx, Xuropa
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Thursday, March 29th, 2012
Here are the Top Ten reasons to be going to EDPS next week in Monterey:
10) Next week’s a lighter work week for most and the Monterey Peninsula is beautiful at any time of the year, but particularly in the spring.
9) The Electronic Design Process Symposium is in its 19th year, and everybody who’s anybody in EDA and its adjacencies has attended at one point or another.
Eight) The topics discussed at EDPS have always tracked the trajectory of the industry. In 2000, those topics included: deep sub-micron, distributed and web-based design methodologies, designer productivity, and maintaining modularity in an integrated design flow.
Here in 2012, technology evolution has driven a completely different set of topics: embedded processors, FPGAs, ESL, NUMA, EDA in the Cloud, Big Data and the Big Servers that serve them, low-power design, and 3d-ICs, among others.
7) Going to conferences is as much about conversations outside the sessions, as it is about presenting or listening within the sessions. EDPS is a boutique conference, where I promise you’ll have a chance for substantive conversations with the speakers, both inside and outside of the sessions.
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Tags: 3D-ICs, Altera, Arif Rahman, Azadeh Davoodi, Cadence, Deepak Sekar, Don MacMillen, Dusan Petranovic, EDPS, Electronic Design Process Symposium, Frank Schirrmeister, Gary Smith, Grant Martin, Hans Spanjaart, Herb Reiter, Ian Ferguson, James Colgan, Jim Hogan, Kiron Pai, Marc Greenberg, Mentor, Mike Hutton, Monterey Peninsula, Naresh Sehgal, Phil Marcoux, Qi Wang, Riko Radojcic, Samta Bansal, Sandeep Goel, Sangeeta Aggrwal, Sri Ganta, Steve Leibson, Steve Smith, Steven Pateras, Synopsys, Tom Spyrou
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