Shakeel Jeeawoody is VP of marketing at Blue Pearl. I enjoyed a long conversation with Shakeel at SAME Forum in France in October, and again at ARM TechCon in November. We completed the discussion by phone this week, starting with a brief profile of Blue Pearl and a discussion of FPGA versus ASIC design needs.
Per Jeeawoody, “Blue Pearl has been around since 2005, we’re located in Santa Clara, and our technology has all been developed in-house. Our underlying technology improves RTL analysis using symbolic simulation techniques and adapting them to our customers’ market requirements. We have competitors in the linting and clock-domain crossing [CDC] space, but not many that can generate SDC constraints and offer easy-to-use tools that run on Windows at an attractive price point to support FPGA designers.
“More FPGA designers today struggle with IP integration in their projects in the same way ASIC designers have in the past; if they don’t do the right level of analysis, there are reliability problems in the field. With that in mind, we focus on addressing emerging and major FPGA design issues – one we call Grey Cell Methodology, and we offer mode-based analysis to address issues associated with longest path analysis.