What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » IoT – Is security impeding development of the IoT? Frank Schirrmeister talks about security and his three components of IoTJuly 28th, 2014 by Ed Lee
In our continuing series on the IoT, Frank Schirrmeister of Cadence explains what three components of the IoT are important to him.
Then there are two more pieces to the Internet of Things that make me very happy, from a system design perspective: The first one is the hub of my data from the Fitbit. I have at least four hubs that I’m concerned about. My cell phone when I’m mobile. My computer at home. My living room; apparently my TV knows about my habits. And there is my car. So that’s a hub – a very important piece. And from a system design perspective, there’s system development, emulation, FPGA, virtualization. There is a huge interesting market for us. Then the third piece is this whole cloud space. That’s where the Intel, ARM, PC battle is waging. And that’s also a very important component of the Internet of Things where all the data crunching has happened and the health data that the health monitor needs to pick up. It is a very attractive market for EDA and will be very important to drive requirements, as well, for us.
The notion of everything merging at a certain level…..I think security is actually preventing that from happening. … To me it’s a medical product where I have this app here and the transmission and the value being in Jim knowing whether his father-in-law in Texas is going through a cold period, which was one of his examples. That’s a very specific system made up of an edge node device, made up of a hub, and cloud analysis and it’s something I can manage security wise. And I don’t exactly see how that goes with my car data….maybe 50 years from now. The security concerns can only be overcome with the value of what I’m getting out of it. Is the value high enough for medical and extending our lives? Absolutely. Is it high enough for some traffic information where everyone suddenly knows where I am? I’m not sure. That’s why I think there will be vertical clusters for that.
Interesting…security is a hindrance to the IoT happening, reaching its optimal potential. What value will you get out of the IoT in the medical area, say medical monitoring devices and the infrastructure that works behind it? What’s the tradeoff in security? Giving up some privacy to get medically monitored?
Tags: 51DAC, Cadence, Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Semiconductor IP, semiconductors, SoC, System on Chip, www.leepr.com |
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