Archive for January, 2014
Wednesday, January 29th, 2014
 Next up in our series is Simon Bloch’s forecast for 2014. Simon is Sr. Director of Samsung Electronics R&D, in mobile consumer wireless devices.
“The future of electronics is looking bright! Market forecasters predict growth in literally every category of electronic markets ranging from smart mobile and wearable devices, appliances and sensors connected to a network of Internet of Everything to smart connected cars and cities.
In today’s electronics products, sophisticated hardware is becoming insufficient for product success. Many layers of stacked software control the underlying hardware and determine a product’s competitiveness via functionality, performance, power and cost. And while there is always going to be a need to create new semiconductor components and IC companies will need EDA tools, EDA vendors need to expand the view of Electronics and treat software stack as an integrated part of EDA.
There are many opportunities to come up with products in the software stack space around Linux/Android operating systems and in the area of hardware virtualization. Just last month, CyanogenMod, a company that provides Android based software widely used in the mobile industry, secured $23 million in funding from top tier VCs. CyanogenMod is a software stack product and contains many features not found in Google versions of the operating system.
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Tags: Chip Design, CyanogenMod, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intellectual property, Internet of Things, IoT, IP, Lee PR, Lee Public Relations, Samsung, SDA, Semiconductor IP, semiconductors, SoC, Software Design Automation, System on Chip, www.leepr.com
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Monday, January 27th, 2014
 We asked Mike Gianfagna, VP of Marketing at eSilicon and former VP of Corporate Marketing at Atrenta, about EDA, IP and the chip industry in 2014.
Ed: What does EDA and IP need to do in 2014?
Mike: Work more effectively with each other. IP integration continues to be a huge bottleneck for SoC design. A more uniform quality metric and a way to enforce it is desperately needed. This problem can’t be solved in isolation. EDA and IP companies need to collaborate to tame this issue. They can do it.
Ed: What does the chip industry want from EDA and IP in 2014?
Mike: The same thing really. Every SoC project is dependent on somebody’s IP. Whether it’s internally supplied or provided by your favorite IP supplier or your favorite ASIC supplier, the requirement for easy integration with no surprises is the same. Better collaboration between members of the SoC supply chain will definitely help.
Tags: 2014, Atrenta, Chip Design, EDA, EDA & IP, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intellectual property, IP, IP integration, Lee PR, Lee Public Relations, Semiconductor IP, semiconductors, SoC, System on Chip
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Sunday, January 19th, 2014
Next up in our series of 2014 forecasts we have the sage predictions of Angel Orrantia, Business Development Director at SKTA Innopartners LLC….
“Aside from some massive players, the rest of the chip industry has been forced to adopt capital light business models. Simultaneously, we’re seeing the mask costs making advanced nodes prohibitively expensive.
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Tags: EDA, EDA & IP, Electronic Design Automation, Finance, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intellectual property, IP, Lee PR, Lee Public Relations, Semiconductor IP, semiconductors, SK telecom Americas, SKTA Innopartners, SoC, VC, Venture Capital
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Tuesday, January 14th, 2014
 Back in December, Liz and I figured that it’d be a good time to ask chip and EDA/IP industry folks:
1) what will chip companies need from their EDA/IP vendors in 2014
and
2) what will we see develop in EDA/IP in 2014?
We thought that Jim Hogan could probably respond to both questions. He did us one better…he provided the context for us to ask these questions. While he has advice for the chip and EDA/IP vendors, what’s compelling is what Jim sees as driving design trends.
What does Jim see coming up, starting in 2014? First off, for a variety of economic reasons, he sees a lot more money becoming available for R&D. What are some of those economic dynamics? The US will become a larger oil producer than Saudi Arabia by 2020 (or maybe as early as 2015) and entirely oil-self-sufficient by 2020. Oil will become a lot cheaper as a result and the US will swing a current $1.5T deficit into a $500B one.*
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Tags: EDA, IoT, Jim Hogan, Lee PR, semiconductors, trends for 2014, wearable devices
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Next up in our series is Simon Bloch’s forecast for 2014. Simon is Sr. Director of Samsung Electronics R&D, in mobile consumer wireless devices.
