What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » Gary Smith on NextOp, now SpringsoftAugust 7th, 2012 by Ed Lee
Ed: What do the Atrenta acquisition of NextOp and the Synopsys acquisition of Springsoft mean to EDA? Gary: Technology wise the Atrenta acquisition means that the Silicon Virtual Prototype is becoming a reality. Business wise it could be the start of the roll-up in the middle. Springsoft was always a possible roller-upper but generally thought of as a long shot because of theirTaiwanheadquarters. Springsoft certainly makes Synopsys stronger, especially with the Laker analog product, but doesn’t affect the SVP or the RTL sign-off tool market. Debug is just being rolled up into the simulator. Ed: What sort of new day does it herald for EDA? Gary: With the creation of the SVP we now have the RTL sign-off established. This then is the breakpoint between design and implementation, just as the gate-level netlist was in the past. This will free up a large group of designers, and enable a new larger group of designers, which in-turn will cause the explosion of new systems development. Ed: What’s the significance? Gary: Growth, opportunity, money; the usual stuff. Lee PR does work for Atrenta Tags: acquisitions, Atrenta, buyouts, Chip Design, EDA, Electronics Design Automation, Finance, Gary Smith, NextOP, RTL, Semiconductor IP, semiconductors, Silicon Virtual Prototype, Springsoft, SVP, Synopsys |
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