Open side-bar Menu
 What's PR got to do with it?

Posts Tagged ‘Electronics Design Automation’

New gen view on the passing of print

Monday, April 29th, 2013

 

We old gen folks bemoan the passing of print, even though we (in truth) haven’t cared about print for a number of years – finding the true value being on the web.  I think it’s more symbolic for us old folks than anything else. 

In the wake of the closing of the print editions by UBM, we decided to follow up with the new gen EDA folks we interviewed last week to get their take on this turn of events. 

First up is Hannah Watanabe, of Synopsys, with her thoughts on the news…..

Hannah Watanabe

My mind goes back and forth when it comes to the whole print versus digital media. Personally, when it comes to books, I prefer to have the print version. There is something about turning a page and being able to physically see and feel how many pages I have read and how many I have left. When I’m done with the book, I can put it on a shelf with all of the other books that I have read and feel a sense of accomplishment.

However, when it comes to magazines or monthly or quarterly publications, I much prefer to have access to a digital copy. Unlike books, which I tend to read at home with a cup of tea and a blanket, I find myself looking at magazines and other publications when I’m on the go. When I’m on the go (say waiting for a dentist appointment), I only have bits and pieces of time to read, so it is much nicer to have a digital version or a magazine or publication on my phone than the whole printed version shoved in my purse. So, in short, I think that it is a good and positive move on EE Time’s part to go completely digital. With the age of smartphones, tablets and other mobile devices, I’m sure that the electronic version has a much larger audience and reach. Of course, I do feel for those who are losing their jobs due to a complete migration to digital.

(more…)

Gary Smith on NextOp, now Springsoft

Tuesday, August 7th, 2012

Yesterday we heard from Jim Hogan on the NextOp acquisition.  Today Gary Smith chimes in on NextOp and the recent Springsoft buyout.

Ed:  What do the Atrenta acquisition of NextOp and the Synopsys acquisition of Springsoft mean to EDA?

Gary:  Technology wise the Atrenta acquisition means that the Silicon Virtual Prototype is becoming a reality.  Business wise it could be the start of the roll-up in the middle.

Springsoft was always a possible roller-upper but generally thought of as a long shot because of theirTaiwanheadquarters.  Springsoft certainly makes Synopsys stronger, especially with the Laker analog product, but doesn’t affect the SVP or the RTL sign-off tool market.  Debug is just being rolled up into the simulator.

Ed:  What sort of new day does it herald for EDA?

Gary:  With the creation of the SVP we now have the RTL sign-off established. This then is the breakpoint between design and implementation, just as the gate-level netlist was in the past.  This will free up a large group of designers, and enable a new larger group of designers, which in-turn will cause the explosion of new systems development.

Ed: What’s the significance?

Gary:  Growth, opportunity, money; the usual stuff.

 

 

 

 

Lee PR does work for Atrenta

 

 

 

ICScape got $28M funding, exhibits for first time at DAC

Friday, May 25th, 2012

 

Named by industry observers as “the biggest EDA company you’ve never heard of” and “a rare and endangered species” of EDA companies, ICScape will bolt out of stealth mode to exhibit at DAC for the first time.

Founded in 2005 by Steve Yang and Jason Xing, the company’s been busy over the last year.  How?  Merging with analog EDA vendor Huada Empyrean Software (HES), getting that US$28M infusion to fund global R&D, customer support and sales expansion, and working on OpenAccess-based product lines that we’ll probably see in some integrated form toward the end of 2012.

ICScape’s booth will greet attendees right at the entrance to the exhibit floor, in Booth 1602.   The company’s executives will be there to:

1)  talk about its technology,

2)  introduce current customers (a major silicon valley Fabless IC company and a major Silicon Valley analog device company) who will also be available at the booth to share firsthand experience,…..and

3)  ensure that ICScape will be one of the EDA names that all of you will have heard of.

See what Paul McLellan,  Mike Demler and  Brian Bailey have to say about ICScape:

http://www.semiwiki.com/forum/content/1248-biggest-eda-company-you-ve-never-heard.html

http://www.eedailynews.com/2012/05/examining-rare-and-endangered-species.html

http://www.eetimes.com/electronics-blogs/other/4372423/New-Companies-exhibiting-at-DAC—ICScape

See you at DAC!

 

——————-

Note:  Lee PR does work for ICScape.

DownStream: Solutions for Post Processing PCB Designs
TrueCircuits: IoTPLL



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise