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Archive for May, 2011

Hogan & McLellan….show you the money

Friday, May 27th, 2011

How are you going to

SHOW ME THE MONEY

In EDA?

Get the answers from noted EDA & IP investor Jim Hogan and Paul McLellan – industry pundit and editor-in-chief of DAC Knowledge Center – as they define the new path to prosperity in EDA & IP.

Jim and Paul will give a short presentation and steer an audience-oriented discussion on what direction startups and established companies in the EDA & IP space ought to steer if they want to show their investors the money.

What direction? SOC Realization…no longer just a vision.  It’s the sweet spot in EDA & IP – where to invest and where to anchor your EDA/IP startup.    So if you are contemplating starting up or re-igniting a company in the EDA & IP space, this session will help you think about how your technology will analyze and verify design concepts much earlier in the design process…at much higher levels of abstraction than before.

Where’s the opportunity? SoC Realization as a cockpit to guide a design from concept to implementation, ensuring that the design is synchronized for both the hardware and software aspects of the system’s functionality.

What’s the upshot?
These changes in the SoC Realization supply chain will alter the 1) relative values of the chain’s components and 2) ability to leverage that value into profit. SoC Realization will revalue every entity in EDA & IP – the company you want to start up, or the one you’re working for.

When: Monday, June 6, 10-11am

Where: DAC, Room 24A

Please RSVP: Liz Massingill, liz@leepr.com

For more information, contact Liz @ 831-345-4702

 

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Show me the money

Monday, May 16th, 2011

Jim Hogan & Paul McLellan challenge the EDA industry to……

Show me the money

on DAC Free Monday

 

I’m jumping up & down with excitement?   Are you? Then see details below…..

 

Who: Noted EDA & IP investor Jim Hogan and Paul McLellan – industry pundit and editor-in-chief of DAC Knowledge Center

What: Define the state and future of, and path to prosperity for EDA & IP industry.

Format will be a short presentation, then audience-oriented discussion on what direction startups and established companies in the EDA & IP space ought to steer if they want to show their investors the money.

Why: This session will help attendees think about how their companies’ technology will have to analyze and verify design concepts much earlier in the design process…at much higher levels of abstraction than before.  That’s where the money in EDA & IP will be in the coming years.

Hogan and McLellan will propose that EDA & IP companies will have to help users guide their SoC designs from concept to implementation, ensuring that the design is synchronized for both the hardware and software aspects of the system’s functionality.

What’s the upshot?
These changes in the SoC realization supply chain will alter the: 1) relative values of the chain’s components;  2) ability to leverage that value into profit; an 3) valuing of every entity in EDA & IP – the company you want to start up, or the one you’re working for.

When: Monday, June 6, 10-11am

Where: DAC, Room 24A

Please RSVP: Liz Massingill, liz@leepr.com, Lee PR

 

For more information, contact Liz @ 831-345-4702

 

 

 

 

 

DAC frenzy is hitting!

Wednesday, May 11th, 2011

We’re 25 days and counting to the annual industry conference, DAC. As always,  people are talking…what’s the theme this year?  This young man has an idea…..

Click here to find out what it is

Last year, EDA360 was the at- & post-DAC talk of the town, so to speak.  So is there any continuity this year?

Atrenta seems to have made the first move in making the EDA360 vision real.  It’ll come out of the chute as “The SoC Realization Company,” and probably show technology that implements SoC Realization. By doing that, Atrenta may end up helping define the industry direction on how the EDA360 rubber meets the road.

Here is a white paper that talks about HOW to realize SoC Realization:

Click here to read the white paper

………………………………….

Stay tuned………next week, details on how to find out what Jim Hogan and Paul McLellan have to say about the direction EDA ought to follow so EDA & IP companies can answer their investors who demand that they “Show me the Money!”

 

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