What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
DAC frenzy is hitting!
May 11th, 2011 by Ed Lee
We’re 25 days and counting to the annual industry conference, DAC. As always, people are talking…what’s the theme this year? This young man has an idea…..
Last year, EDA360 was the at- & post-DAC talk of the town, so to speak. So is there any continuity this year?
Atrenta seems to have made the first move in making the EDA360 vision real. It’ll come out of the chute as “The SoC Realization Company,” and probably show technology that implements SoC Realization. By doing that, Atrenta may end up helping define the industry direction on how the EDA360 rubber meets the road.
Here is a white paper that talks about HOW to realize SoC Realization:
Stay tuned………next week, details on how to find out what Jim Hogan and Paul McLellan have to say about the direction EDA ought to follow so EDA & IP companies can answer their investors who demand that they “Show me the Money!”
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