What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Show me the money
May 16th, 2011 by Ed Lee
Jim Hogan & Paul McLellan challenge the EDA industry to……
on DAC Free Monday
I’m jumping up & down with excitement? Are you? Then see details below…..
Who: Noted EDA & IP investor Jim Hogan and Paul McLellan – industry pundit and editor-in-chief of DAC Knowledge Center
What: Define the state and future of, and path to prosperity for EDA & IP industry.
Format will be a short presentation, then audience-oriented discussion on what direction startups and established companies in the EDA & IP space ought to steer if they want to show their investors the money.
Why: This session will help attendees think about how their companies’ technology will have to analyze and verify design concepts much earlier in the design process…at much higher levels of abstraction than before. That’s where the money in EDA & IP will be in the coming years.
Hogan and McLellan will propose that EDA & IP companies will have to help users guide their SoC designs from concept to implementation, ensuring that the design is synchronized for both the hardware and software aspects of the system’s functionality.
When: Monday, June 6, 10-11am
Where: DAC, Room 24A
For more information, contact Liz @ 831-345-4702