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 The Breker Trekker

Posts Tagged ‘mentor’

Final Report on the Big DVCon 2014 Show

Monday, March 10th, 2014

In our last two posts, we talked about the 2014 edition of the Design & Verification Conference & Exhibition, DVCon, in San Jose. Now that the show is history, lots of bloggers are summarizing their experience. Since I thought that this was an excellent event all around, allow me to join the chorus of voices praising DVCon 2014.

Here at Breker, our biggest effort goes toward the exhibition. Although it’s a relatively small booth and exhibit floor, we do want to put our best foot forward. So we had all-new signage this year updating attendees on our products and their capabilities. We also showed a very different demo from last year, with our TrekSoC-Si product generating a test case, downloading it into a commercial SoC (a TI OMAP4430), and running in the actual chip. We chose to repeat our very popular giveaway from DAC: a combined flashlight and distress whistle that will come in handy if you perform inadequate SoC verification and hit an iceberg.

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Sound the Trumpets! It’s DVCon Time Again!

Tuesday, February 25th, 2014

Next week (March 3-6) marks the return of the most important annual event for verification engineers: the Design & Verification Conference & Exhibition 2014, better known as DVCon. Its home remains the DoubleTree hotel in San Jose, a Silicon Valley landmark and site of many interesting conferences going back to its original days as the Red Lion Inn. Breker will be there in force, so we’d like to tell you about our activities as well as preview the technical program.

Of course, Breker will be participating in the exhibition portion of the show. This has expanded from previous years. The exhibit floor will be open on Tuesday (March 4) and Wednesday (March 5) from 2:30pm to 6:00pm as usual. However, a special preview on Monday from 5:00pm to 7:00pm has been added this year. You’ll have plenty of time to stop by to visit Breker in booth number 902 and (if you must) perhaps some other vendors as well.

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An EDA Industry of Startups, Behemoths, Corner Stores, and Zombies?

Tuesday, August 27th, 2013

From the blog stats it seems clear that late August is a slow time with lots of folks on vacation, so I’ll take a break from the heavy technical topics to chat about the industry. Long before I worked for an EDA company, I was an active participant as a user of EDA tools and as a CAD manager tasked with evaluating them and integrating them together. In that role, I loved working with interesting startups that had new ideas for electronic development.

It was part of my job to follow the EDA industry closely so that we could choose our tool investments based on both strength of technology and likelihood of vendor success. It seemed to me that the industry was divided into only three categories: major leaguers, minor leaguers, and startups. I observed that nearly all EDA startups disappeared after three or four years, with three possible endgames: acquisition, initial public offering (IPO), or bankruptcy.

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