One of the great things associated with the development of a standard, such as the Portable Stimulus Standard (PSS), is that it brings together various stakeholders – often a broader selection of people than any single company did business with. When you initially develop a product you gear it toward a particular problem, one that you have some familiarity with. The resulting product attracts engineers who resonate with the product and they provide valuable feedback. This in turn helps to make the product more attractive to engineers with a similar need. If you are not careful, you can have a product that targets a narrow part of the market and that is all you learn to explore. It is the Innovators Dilemma, and can stop a company from developing a general purpose product. (more…)