Last year, Texas-based Concertal Systems came to DAC, but only as an observer. This year, the 15-month-old startup actually exhibited at the conference and, per reports, gave a pitch-perfect debut of their newly announced offerings: A suite of web-based tools – Audition, Orchestrate, Rehearse – which the company says effectively solves many of the problems associated with SDA, system design automation.
Per Concertal Founder and CEO Bob Ledzius, the automation of modern system design is completely dependent on the ability to seek out, vet, and integrate IP. But that process has been stalled, until now.
“A lot of people have been promising these capabilities,” Ledzius said during our recent phone call, “but we’re actually delivering on the promise with our SDA methodology.
“A lot of people have been doing great stuff to solve the incremental problems around system design, but we started by asking the right questions, not just the incremental ones. We took a step back and said, if you want the ability to develop designs in minutes – not months – then you need to develop a system for high-level IP reuse.
“Starting from this point of view, we came up with specific conclusions and solved the problem of IP verification and integration.”