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Archive for March, 2017

Performance-IP: Finding a Different way to Compete

Thursday, March 16th, 2017

 


It takes skill and surgical precision
to launch and maintain a tech startup, especially today and extra-especially in a market as competitive as IP. Nonetheless, Massachusetts-based Performance-IP seems to have accomplished that feat.

It’s true, this is not the first IP company co-founded by Performance-IP CTO Gregg Recupero. In the early 1990’s, he helped to found VAutomation which developed IP for system-level verification [and was acquired by ARC in 2000].

In our phone call this week, I asked Recupero how a small IP company today can compete with the behemoth IP providers.

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The Power of Yelp: Designing Chips versus Bathrooms

Thursday, March 9th, 2017

 


Not for the first time
, it’s become obvious that designing a bathroom is very similar to designing a chip. The effort requires a confident sense of the end-product you’re trying to accomplish – and then a great deal of necessary tedium.

Because these days, bathrooms and chips incorporate a huge number of IP blocks and the process of tracking down the final candidates, reworking the design over and over to see how each candidate fits in, then making the final selection, confirming with each IP vendor that the price and availability of their particular block meets your design budget and schedule, then nailing down the finished design, actually ordering and paying for the IP that will go into the design, and crossing your fingers that nothing untowards has happened between the moment you made your final part/IP selection and the moment the vendor’s supposed to pony up the goods.

The process of creating a bathroom or chip design that includes a great deal of IP is really complex. It requires a lot of shopping, validating, purchasing, receiving and integrating IP into the design.

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