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 Bridging the Frontier

Archive for May, 2024

Highlighting ESD Alliance Member Companies

Thursday, May 30th, 2024

The ESD Alliance, a SEMI Technology Community, has a vibrant community of design tools companies and IP providers, all with great stories. Over the last few years, we worked with many of them to produce a collection of posts published on the SEMI website blog.

For the first time, we compiled the posts from 2023 and 1H 2024 … in case you missed any. Please enjoy them and consider working with us on a Q&A interview if your company hasn’t been part of this benefit program yet, one of many we offer members. If your company isn’t a member, consider joining to take advantage of them. Contact me at bsmith@semi.org or Nanette Collins who is manages our Public Relations efforts at nanette@nvc.com.

Keysight: Zeroing in on EDA Tool Interoperability With Keysight EDA

https://tinyurl.com/2vynhw98

February 13, 2023

Qualcomm: Speeding the Path to Industry Standardization with Accellera

https://tinyurl.com/mr2jvtt2

May 1, 2023

Silvaco: Applying AI in Fab Technology Co-Optimization

https://tinyurl.com/74pp5fj3

June 12, 2023

Ansys: It Will Take a Village to Solve Multiphysics

https://tinyurl.com/4hdnmvuj

July 5, 2023

CEMWorks: Driving Smart City, Transportation and Communications Innovations Through Electromagnetic Simulation

https://tinyurl.com/bdfa3udk

August 1, 2023

Atomera: Boosting Semiconductor Performance With Quantum-Engineered Materials

https://tinyurl.com/yckwwevt

Oct 9 2023

Real Intent: Growing Into a Management Role: Perspectives From Real Intent CEO Prakash Narain

https://tinyurl.com/3as8vmnm

November 27, 2023

D2S: CEO Aki Fujimura: Curvy Design’s Time Has Come

http://tinyurl.com/5h73ysun

February 5, 2024

Sigasi: Getting it Right the First Time With Sigasi

http://tinyurl.com/yppbjc7z

February 20, 2024

IC Manage: Improving Chip Design and Verification Efficiency with IC Manage

https://tinyurl.com/3vssvjrp

April 15, 2024

About the ESD Alliance

The ESD Alliance, a SEMI Technology Community, has other programs, initiatives and activities for our members driven by engaged volunteers that bring value to our entire industry:

  • Coordinating and amplifying the collective and regional voices of our industry.
  • Continually promoting the value our industry delivers to the global semiconductor and electronics industry.
  • Addressing and defending threats and reducing risks to our industry.
  • Achieving efficiencies for our industry.
  • Marketing the attractiveness of the design ecosystem as an ideal industry for pursuing a career.
  • Enabling networking, sharing and collaboration across our industry.

Engage with the ESD Alliance

www.esd-alliance.org

ESD Alliance Bridging the Frontier blog

Twitter: @ESDAlliance

LinkedIn

 

Real Intent’s Prakash Narain on Growing into Management Role

Thursday, May 23rd, 2024

Prakash Narain, a founder of Real Intent who serves as its president and CEO, grew his skillset from EDA tool developer to senior executive. In our recent conversation, he describes how his thirst to build a company led to the founding of Real Intent 25 years ago. He also offers advice on how to move into management or entrepreneurism and we conclude our talk with his opinion of recent industry trends.

Smith: How did your career journey get you into the business world and on to becoming the leader of Real Intent?

Narain: My background is in engineering; I received my Ph.D. from the University of Illinois at Champaign-Urbana. I first worked in EDA tool development at IBM EDA, CAD flow development at AMD, then moved on to semiconductor design at Sun Microsystems.

I always had a thirst to build a company to solve problems and improve the status quo. Over time, I decided it was important to address the verification challenges that our industry faced. That led to the founding of Real Intent 25 years ago, back in 1998.

Initially our target technology was in formal verification; however, we were way ahead of our time, as there was not even an assertion standard available.

HSWe successfully worked through the System-Verilog standardization process – yet in the end, we recognized that there was a bigger need for a higher capacity, higher performance verification solution. So, we pivoted and invented an approach that we term functional static sign-off.

My background when we first founded Real Intent was all based in engineering and I didn’t have much management experience. Building a successful company requires a more diverse set of skills. I had to develop these along the way by learning how to manage people and products, as well as administration, business management, marketing, and sales.

Real Intent is profitable and doing very well today. We have a strong, expanding product portfolio, a collaborative organization, and an engaged customer base.

Smith: How do you perceive leadership?

Narain: Leadership to me is about how you get things done – how you facilitate change. Significant achievements require a group effort. As a leader, you must motivate people and create an environment where large groups of people can work cooperatively and excel.

That environment needs to be weaved together in a way that enables everyone to grow within their domain of competency, so that as a group the team can accomplish something significant.

LogoThere are leaders who may look to control and leave their imprint on everything. However, when you hire very good people and want them to make significant contributions, you must be able to delegate to them – and accept that you will have near-term dependencies on them.

This leadership style of empowering people has worked very well for me. Leadership and entrepreneurship require creativity to imagine new ways to create value for a product and its applications, as well as in setting goals and communicating in a way that inspires people.

Smith: How has your engineering background helped inform your leadership style?

Narain: Electronic design automation is a very engineering heavy industry. Having the relevant engineering domain knowledge and expertise is essential to operating as a leader in comprehending the technology challenges you face and making the right judgment calls.

This engineering domain expertise also allows you to effectively communicate with the people you lead as well as promote the value of your company and its products to your customers and the industry.

Smith: What advice would you give to someone wanting to grow into a management role or to budding entrepreneurs?

Narain: My advice to engineers wanting to transition to become budding entrepreneurs is: Do not take entrepreneurship lightly – it’s hard. Be aware that it requires a lot of personal grit to come out on the other side to run a successful, profitable company.

ImageFor engineers wanting to grow into a management role, I would simplify management into three dimensions – people managers, process managers, and engineering managers.

Everyone will have a different balance of these three attributes, and my advice would be to know your own strengths and work to develop your management style in all three dimensions.

Smith: What’s on your mind these days? What trends are you seeing?

Narain: Across the tech industry, we see this massive trend toward the development and deployment of artificial intelligence and machine learning. The important question is – can we leverage AI techniques to advance the engineering domains in which we operate.

At Real intent, we are focused on enabling shift left with static sign-off. I also see tremendous opportunity in the static sign-off domain to continue to advance and expand through new applications for enabling shift left in verification for various design flow aspects. Shift left can be defined as the earliest possible efficient verification of a design step.

About Prakash Narain

Dr. Prakash Narain is President and CEO of Real Intent. His career spans IBM, AMD and Sun where he had hands on experience with all aspects of IC design, CAD tools design and methodology. He was the project leader for test and verification for UltraSPARC III at Sun Microsystems. He was an architect of the Mercury Design System at AMD. He has architected and developed CAD tools for test and verification for IBM EDA. Dr. Narain has a Ph.D. from the University of Illinois at Champaign-Urbana where his thesis focus was on algorithms for high level testing and verification.

Ansys’ John Lee on Cultivating Trust within his Team

Thursday, May 9th, 2024

Note: Bob Smith’s interview below with John Lee of Ansys originally appeared March 4, 2024 on the SEMI website blog.

Cultivating trust and keeping his team agile and innovative as they engage with technology partners and customers is a core focus of John Lee, General Manager and Vice President of the Ansys Electronics, Semiconductors, and Optics Business Unit.

I recently spoke with Lee, a serial entrepreneur and a member of the ESD Alliance Governing Council, about his career and move from technical roles into management and how he motivates members of his team.

(more…)

CEO Executive Outlook Last Call, Spotlight on ESD Alliance Volunteers

Thursday, May 2nd, 2024

Scott Seiden

Kudos to Scott Sieden, Keysight’s Director Strategic Marketing, Keysight EDA Portfolio, and a tireless ESD Alliance volunteer, for his efforts to ensure a lively CEO Executive Outlook next Thursday, May 9.

A highlight of the evening are two RISC-V influencers who will discuss the RISC-V movement and its effect on the semiconductor design ecosystem –– Calista Redmond, CEO of RISC-V International, and Jack Kang, Senior Vice President of Business Development at SiFive.

Bob Smith, the ESD Alliance’s Executive Director, will moderate a panel of executives reviewing the state of the electronic system design industry now and in the future:

  • Dave Kelf, CEO of Breker Verification Systems
  • Aki Fujimura, CEO from D2S and a member of the ESD Alliance Governing Council
  • Niels Fache, Keysight’s VP and GM, Design and Simulation, and a member of the ESD Alliance Governing Council
  • John Kibarian, CEO of PDF Solutions and a member of the ESD Alliance Governing Council
  • Prakash Narain, CEO at Real Intent and a member of the ESD Alliance Governing Council

(more…)




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