Bridging the Frontier 
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More » Welcome to ES Design West –– Where Design Meets ManufacturingJuly 9th, 2019 by Bob Smith, Executive Director
It’s a pleasure to welcome you to ES Design West and SEMICON West on behalf of the ESD Alliance, a SEMI Strategic Association Partner! The ES Design West goal is to enable and accelerate conversations, information exchange and collaboration to address common issues, challenges and opportunities that move new electronic products from concept to consumer. We invite you to help us meet that goal as we proudly highlight commercial achievements of electronic system design, including IP, EDA, embedded software, design services and infrastructure including design in the cloud through an assortment of presentations and panel discussions. As you walk the exhibit floor, meet colleagues and friends, and hear keynote speakers and other presenters, expect to talk about the growing links between electronic system and semiconductor design with the electronic product manufacturing and supply chain. It’s happening and it’s real. Take advantage of our varied, three-day program featuring six “Meet the Experts” sessions Tuesday through Thursday in our SMART Design Theater that analyze chip design, system hardware and software and system integration … now and in the future. With so many relevant talks related to electronic system and semiconductor design and the connections to manufacturing, we took over a second stage –– TechTalk Stage South –– for one fascinating afternoon. “TechTALK: Applied AI in Design-to-Manufacturing” will be held Tuesday from 2 p.m. until 4 p.m. Your ES Design West badge will enable you to attend six SEMICON West keynote talks at the Blue Shield of California Theater over the three-day conference. Keynote presenters include Gary Dickerson, president and CEO of Applied Materials, AMD President and CEO Lisa Su, Aart de Geus, Synopsys chairman and co-CEO, and Bob Pearson, author and senior Advisor at W2O Group. Other keynote speakers are Dean Kamen, founder of DEKA Research & Development Corporation and founder of FIRST® (For Inspiration and Recognition of Science and Technology), and Jeffrey Welser, vice president and lab director of IBM Research-Almaden.
Of course, ES Design West needs a party to celebrate our achievements in the evening hours. That means the HOT Party! The Heart of Technology (HOT) fundraising party will be happening on Tuesday evening, July 9. Sponsored by Jim Hogan, with the help of a large group of co-sponsors, it will be held at the John Colins Lounge in San Francisco from 5:30 p.m. until 10 p.m. Show your ES Design West or SEMICON West badge to be admitted. We suggest a minimum tax-deductible $20 donation. This year’s beneficiary is the SEMI Foundation supporting Science, Technology, Engineering and Mathematics (STEM) education and career awareness in high technology. All proceeds from the event will be contributed to the SEMI Foundation. Event co-sponsors are ESD Alliance, eSilicon, Burr & Forman, LLP, Sage Design Automation, Harvest Management Partners, LLC, Breker, Pulsic, OneSpin Solutions, Methodics, SEMI, Big Kahuna Productions and Mod Marketing. ES Design West took careful planning and assistance from a host of the electronic system and semiconductor design ecosystem’s most well-connected and energetic members. Our enthusiastic Advisory Council developed a rich and comprehensive conference experience to shine the spotlight on electronic system design at its best through its business achievements, commercial technological accomplishments and role in the broader electronics manufacturing supply chain. We are grateful to their support and hard work. Chaired by Julie Rogers, director of marketing, SEMI Americas, and director of marketing and operations, ESD Alliance, Advisory Council members are:
Thank you one and all for making ES Design West –– Where Design Meets Manufacturing –– a success. Enjoy the show! Follow the ESD Alliance ESD Alliance Bridging the Frontier blog Twitter: @ESDAlliance |
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