Bridging the Frontier 
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More » Expanding Our OrbitApril 16th, 2018 by Bob Smith, Executive Director
The big news this week is from the ESD Alliance and SEMI. We announced a memorandum of understanding where the ESD Alliance will become a SEMI Strategic Association Partner. Jointly, the ESD Alliance and SEMI will provide great value to our collective membership. Under the SEMI global infrastructure, our geographic reach will expand considerably, a goal I set when I became executive director three years ago. As a global organization and platform that’s been around since 1970, SEMI will provide us with the opportunity to further expand our reach and activities beyond North America. Our members will have access to SEMI’s global platform with offices and forums all over the world. Otherwise, nothing else will change and working together will expand the charters of both, representing our member companies as we’ve been doing and promoting their value as vital components of the global electronics ecosystem. Our board of directors will continue to govern the ESD Alliance’s distinct community, setting the organization’s direction and will function as an Executive Advisory Council of SEMI. In the past, SEMI’s focus had been on electronics manufacturing and largely on the semiconductor supply chain. Its mission now encompasses the entire electronic product design and manufacturing chain. With the ESD Alliance, SEMI strengthens its ability to serve the entire electronic product manufacturing chain and benefits with direct engagement from our design ecosystem expertise. The charter of our technical programs, initiatives and events complement SEMI’s technology communities and activities that include advocacy, standards and environment, health and safety. SEMI’s interest in the ESD Alliance is a story unto itself. Historically, SEMI focused on semiconductor equipment and materials. Its members made the machines and materials that make chips. With offices all over world and a focus on systems, market applications and smart verticals, it missed a relationship with the design community. A partnership between the two organizations changes that. We expect the integration to be completed this year. Digital Marketing Workshop A reminder that we’re hosting a Digital Marketing Workshop Thursday, April 26, at the SEMI office in Milpitas, Calif. Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker will offer presentations on the best marketing practices for an effective digital marketing strategy. They will advise us on ways to implement a web-based content and lead-nurturing plan with cost-effective and proven digital marketing techniques. It’s a terrific opportunity for CEOs, marketing executives, content creators or anyone else from within our ecosystem to learn about implementing or improving their company’s content marketing strategy. The workshop begins with breakfast at 7:30 a.m. It will run from 8:30 a.m. until 12:30 p.m. The cost for the workshop is $30 per person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at: http://bit.ly/2pvDqlL Watch this space for more news about our expanding orbit or send email to me with your questions. I can be reached at bob@esd-alliance.org Engage with the ESD Alliance at: Website: www.esd-alliance.org ESD Alliance Bridging the Frontier blog: http://bit.ly/2oJUVzl Twitter: @ESDAlliance LinkedIn: https://www.linkedin.com/groups/8424092 Facebook: https://www.facebook.com/ESDAlliance |
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