My colleague Liz Massingill spoke with IPextreme CEO Warren Savage about her approach to PR, i.e., what she wants to accomplish on behalf of her clients.

The main message? It’s all about the story…the company’s story…and how Liz creates it, substantiates it, reinforces it. In the end, it’s all about putting a human face on the faceless company to give it personality, an image, a life.  An entity that customers want to do business with.

Check out the video: