What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » Predictions 2014 – eSilicon’s Mike Gianfagna on IP Integration for 2014January 27th, 2014 by Ed Lee
Ed: What does EDA and IP need to do in 2014? Mike: Work more effectively with each other. IP integration continues to be a huge bottleneck for SoC design. A more uniform quality metric and a way to enforce it is desperately needed. This problem can’t be solved in isolation. EDA and IP companies need to collaborate to tame this issue. They can do it. Ed: What does the chip industry want from EDA and IP in 2014? Mike: The same thing really. Every SoC project is dependent on somebody’s IP. Whether it’s internally supplied or provided by your favorite IP supplier or your favorite ASIC supplier, the requirement for easy integration with no surprises is the same. Better collaboration between members of the SoC supply chain will definitely help. Tags: 2014, Atrenta, Chip Design, EDA, EDA & IP, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Intellectual property, IP, IP integration, Lee PR, Lee Public Relations, Semiconductor IP, semiconductors, SoC, System on Chip |
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