What's PR got to do with it? 
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More » The Last Word on DAC ThemesMay 16th, 2013 by Ed Lee
The final word on the BIG theme(s) for DAC comes from Brian Bailey, Editor of EE Times EDA Designline……
For many people, the attendance numbers seem to be the number one issue on their minds this year. DAC has never been to Austin in its 50 year history and only once been to Texas. Yet there is, and has always been, a very large design community in that area, a group of people that have perhaps been overlooked. A head count seems to be a very unimportant number, even though it is an easy metric. But we are an intelligent industry that should know a lot about metrics and I think there are more useful metrics in this case, such as the number of first time attendees.
I also expect to hear a lot about new fabrication technologies driven by FinFETs, new technology nodes in progress and the state of EUV. Tags: 50DAC, Austin, DAC, DAC2013, DAC50, Design Automation Conference, EDA, EDA DesignLine, EE Times, Electronic Design Automation, EUV, FinFETs, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, IP, Lee PR, Lee Public Relations, semiconductors One Response to “The Last Word on DAC Themes” |
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First, it surprised me that the 50th DAC will be the first one held in Austin, Texas. Really? I don’t know what else to say about such an oversight …
Brian is absolutely right that raw numbers are not what counts. During the heady days of the 90’s, as an EDA customer, I saw many attendees go to DAC as a junket … pick up some souvenir t-shirts (which they might not even need, how many ended up in dresser drawers and closets, then garage sales and donation bins?), stuffed animals, soccer balls, hockey sticks, etc. Many people were not even paying attention to the exhibits, never mind sign up for private demos, etc.
One metric, which may be hard to get, is the number of demo meeting slots that companies were able to fill. And that still leaves out private meetings outside of those venues. I hope that other people can come up with other suggestions (especially those that we can measure qualitatively, with eyeballs perhaps?).