What's PR got to do with it? Archive for September, 2012Why should we care about IP quality?Monday, September 10th, 2012 Piyush Sancheti
Why can 3rd party IP impede a design getting to tapeout? Why is IP reuse costing design projects more time and effort? And what can we do about it? Piyush Sancheti, VP of Product Marketing at Atrenta, explores these issues and answers some of these questions in the viewpoint below on the GSA IP Working Group blog:
Lee PR does work for Atrenta Ajoy Bose and Jim Hogan on the systems customers now defining SoC designTuesday, September 4th, 2012
 Jim Hogan  Ajoy Bose
Atrenta CEO Ajoy Bose and EDA visionary and investor Jim Hogan spoke at a recent National Institute of Technology (NIT) meeting on the momentous changes we see in who controls chip design these days. Clearly, systems companies like Apple define – even dictate – what they want from their silicon vendors..and these systems customers certainly want a lot more than they did ten years ago. Jim tells us why we have to care: Ajoy shows us how to care:
Lee PR does work for Atrenta |
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