What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Massingill on creating stories
October 23rd, 2013 by Ed Lee
My colleague Liz Massingill spoke with IPextreme CEO Warren Savage about her approach to PR, i.e., what she wants to accomplish on behalf of her clients.
The main message? It’s all about the story…the company’s story…and how Liz creates it, substantiates it, reinforces it. In the end, it’s all about putting a human face on the faceless company to give it personality, an image, a life. An entity that customers want to do business with.
Check out the video: