What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical timing analysis characterization company. Ed brings his knowledge of the history of the industry, the companies, the executives, the products, the editors, the analysts, the market researchers, and the investors. And crucially, he knows the trends and issues. « Less
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
New gen view on the passing of print
April 29th, 2013 by Ed Lee
We old gen folks bemoan the passing of print, even though we (in truth) haven’t cared about print for a number of years – finding the true value being on the web. I think it’s more symbolic for us old folks than anything else.
In the wake of the closing of the print editions by UBM, we decided to follow up with the new gen EDA folks we interviewed last week to get their take on this turn of events.
First up is Hannah Watanabe, of Synopsys, with her thoughts on the news…..
My mind goes back and forth when it comes to the whole print versus digital media. Personally, when it comes to books, I prefer to have the print version. There is something about turning a page and being able to physically see and feel how many pages I have read and how many I have left. When I’m done with the book, I can put it on a shelf with all of the other books that I have read and feel a sense of accomplishment.
However, when it comes to magazines or monthly or quarterly publications, I much prefer to have access to a digital copy. Unlike books, which I tend to read at home with a cup of tea and a blanket, I find myself looking at magazines and other publications when I’m on the go. When I’m on the go (say waiting for a dentist appointment), I only have bits and pieces of time to read, so it is much nicer to have a digital version or a magazine or publication on my phone than the whole printed version shoved in my purse. So, in short, I think that it is a good and positive move on EE Time’s part to go completely digital. With the age of smartphones, tablets and other mobile devices, I’m sure that the electronic version has a much larger audience and reach. Of course, I do feel for those who are losing their jobs due to a complete migration to digital.
More new gen thoughts tomorrow….
Tags: EDA, EE Times, Electronics Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Lee Public Relations, media, print media, semiconductors, social media, Synopysys, UBM