What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Why should we care about IP quality?
September 10th, 2012 by Ed Lee
Why can 3rd party IP impede a design getting to tapeout? Why is IP reuse costing design projects more time and effort? And what can we do about it? Piyush Sancheti, VP of Product Marketing at Atrenta, explores these issues and answers some of these questions in the viewpoint below on the GSA IP Working Group blog:
Lee PR does work for Atrenta