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Posts Tagged ‘Virtual Prototyping’

Carbon Design Systems: a strategic investment from Samsung

Thursday, September 13th, 2012

 

Samsung Venture Investment Corp. has just put $4 million into Carbon Design Systems in conjunction with the debut of a new strategic partnership between the two companies.

Per the September 12th Press Release: “Funds from the strategic investment will be used as working capital and will support Carbon’s ongoing development of leading tools in the ESL design space, including its fast, accurate virtual prototypes. Initiatives will be undertaken to expand the reach of Carbon’s fast, accurate virtual prototypes.”

I spoke with Bill Neifert, Carbon’s founder, CTO and VP of Business Development on the day of the announcement. He was amazingly relaxed, a clear indication that the Samsung-Carbon partnership is a logical outcome of a long-term relationship between the organizations:

“Samsung been a heavy user of our tools for quite some time, and has been looking for ways to take even more advantage of that situation – to speed up product introductions, something that everyone’s trying to do in that marketplace.

“Today’s announcement is part of a Samsung initiative to advance their SoC design methodologies. They have both the resources and expertise today to innovate and are looking to us to help them with that. This is also a nice partnership for us, of course. It will help us share our methodology in a broader fashion.”

I asked if Samsung’s investment will jettison Carbon into an even better market position.

Bill said, “Yes, but this is a true partnership. It’s not just about money for Carbon, but about having additional access to Samsung’s time, expertise, and technology. Samsung wants to make better products, and enhancing our technology will also expand their customer base.”

(more…)




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