By Donna Moore, CEO and chairwoman, LoRa Alliance®
Market Confidence in LoRaWAN® Is Flourishing
Donna Moore
Looking back on 2023, it was truly the year that LoRaWAN matured. The LoRaWAN standard itself is supported by the strongest LPWAN device ecosystem, the strongest supplier ecosystem, and the strongest certification program. Ultimately, this drives market confidence in LoRaWAN deployments and boosts the global IoT sector as a whole.
In my travels this year to a variety of IoT and vertical market events, I observed how end customers are learning about other companies’ successful LoRaWAN deployments, which allows them to recognize the value of LoRaWAN because they personally can witness these successful outcomes. Real-world examples help the market understand the issues LoRaWAN can solve, its ease of deployment, and its strong ROI––quickly. Experiencing these real-world deployments is accelerating decision-making globally and driving global LoRaWAN adoption.
This energy and excitement that has continued to build this year will drive LoRaWAN and IoT forward in 2024. Digital transformation will continue to grow, and this is where IoT will shine. Smart utilities, smart buildings, and smart cities will remain a key focus for the LoRa Alliance in the coming year, as these markets are ideally suited to LoRaWAN’s strengths: long range, low power, ability to transmit through metal and concrete, easy integration with legacy or other wireless technologies, and more.
