The Breker Trekker 
Tom Anderson, VP of Marketing
Tom Anderson is vice president of Marketing for Breker Verification Systems. He previously served as Product Management Group Director for Advanced Verification Solutions at Cadence, Technical Marketing Director in the Verification Group at Synopsys and Vice President of Applications Engineering at … More » Come Celebrate DAC’s 50th Anniversary with BrekerMay 7th, 2013 by Tom Anderson, VP of Marketing
If you follow EDA at all, you’re surely familiar with the Design Automation Conference (DAC). This is the biggest annual show for the industry, combining a world-class technical program with a lively and comprehensive trade show. If any company in EDA does not exhibit at DAC, rumors of serious financial troubles or even imminent death are sure to circulate. Of course Breker is very much alive and very supportive of DAC. We’ve been there for several years now, but this year in Austin June 2-6 will be special for many reasons. Please allow me to explain. For a start, this is the 50th anniversary of DAC and its predecessor conferences, so there is a big party at Austin City Limits and a number of other special events. This is also Breker’s 10th anniversary, so we’re celebrating at DAC as never before. Furthermore, this is the first time that DAC has ever been held in the high-tech hotspot of Austin, so there will be lots of new things to do and see even for long-time DAC attendees such as me. On top of that, Breker was founded in Austin and was headquartered there until moving to Silicon Valley two years ago. As one of the few EDA companies “born in Austin” we’re excited to return for this big show. Read the rest of Come Celebrate DAC’s 50th Anniversary with Breker What Would Joe Say?May 2nd, 2013 by Tom Anderson, VP of Marketing
I’m dropping a bonus post in the middle of our usual two-week schedule to share some thoughts about Joe Costello’s talk with Jim Hogan at a special EDAC event last night. For those who may not follow EDA as intently as we do:
These facts don’t capture the almost mythical role that Joe Costello plays in the EDA industry. I joined Cadence long after he had departed, but in my five years there I’ll bet I heard his name brought up nearly every week. His stint as the head of Cadence is inextricably intertwined with the glory days of the EDA industry. Many are nostalgic for those days and many have urged him to come back to the EDA fold. He has done so to some extent through his investments. Ladies and Gentlemen, Step Right Up!April 23rd, 2013 by Tom Anderson, VP of Marketing
As I mentioned in my debut post, this blog will be a mix of technical information, industry commentaries, and updates on Breker and our team. This time I’d like to fill you in on some of the activities that have kept us busy so far in 2013. In the EDA industry, most of the major conferences and tradeshows occur in the first half of the year, while most of the sales happen in the second. That’s not coincidental. New products are introduced at the events, users generally evaluate them in mid-year, and Purchasing departments usually want to close deals before the end of the calendar year. Accordingly, we at Breker have been very busy with a series of shows in 2013. The biggest event so far was the Design & Verification Conference and Exhibition, better known as DVCon. Held in the San Jose DoubleTree hotel, the focus has shifted over the years to verification, with very little emphasis on design. Perhaps that’s due to another local show called DesignCon about a month earlier. Breker was at DVCon in force, with a spiffy new booth graphic to explain our SoC verification flow.
And the Doctor Cried, “It’s a Blog!”April 9th, 2013 by Tom Anderson, VP of Marketing
Welcome to the birth of a new blog on EDACafé, “The Breker Trekker” from Breker Verification Systems. The term “Trekker” refers to our main product, TrekSoC, and its underlying Trek engine technology. We also mean to suggest “trek” as in a long journey with some challenges and many rewards along the way, appropriate for a small software company still early in our own journey. If you happen to be a Star Trek fan and identify yourself as a trekker, then by all means please become a fan of Breker, too. Let me start by introducing myself, Tom Anderson, since I’ll be writing the majority of the blog posts. You can read a brief bio just above; I’ve been in electronic design automation (EDA) marketing for about 10 years after working in applications, CAD management, design management, and ASIC design. I joined Breker early last year (2012) as TrekSoC was poised to go from a product used by a small set of early adopters to a mainstream technology. That journey is underway now and I’m having great fun helping to make it happen. |
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