The recent death of EDA analyst Gary Smith overshadowed another major transition in our industry: the retirement of longtime EDA journalist Richard Goering at the end of June. Both of these men contributed an extraordinary amount to EDA, and today I’d like to say a bit about Richard and his accomplishments. He is best remembered as the CAD/CAE/EDA editor for Electronic Engineering Times, for many years the newspaper of record for electronics.
It would be hard for today’s young engineers to imagine how influential EE Times was at its peak. It stood out on everyone’s desk with its distinctive tabloid format. Most buyers turned to its pages first. All vendors wanted to achieve editorial coverage for their companies and products, in addition to advertising there. The EE Times journalists and editors were some of the best and brightest. Landing an interview with one of them was a goal for every PR campaign. When it came to EDA, Richard Goering was the man.