As you have read, Breker had an excellent Design Automation Conference (DAC) this year. Many other EDA vendors were pleased as well. Today, guest blogger Dr. Raik Brinkmann from OneSpin Solutions shares his experience:
After sitting out DAC last year, OneSpin Solutions was back, exhibiting and demonstrating our innovative formal assertion-based verification and formal equivalence checking solutions. Overall, we considered the 50th DAC to be a great success. From what we heard, we weren’t alone in our assessment. The exhibit floor was busy all three days and the technical sessions hopping. In general, most of the exhibitors were happy with attendance and thought DAC was worthwhile. No one knew what to expect, given the Austin location and the general health of the economy and EDA industry.
We’re pleased with the number of leads we collected from DAC and attribute much of it to our pre-DAC marketing and public relations campaign. We started upping our visibility around November last year and went into high gear at DVCon earlier this year. I highly recommend this strategy to all DAC exhibitors for next year.
