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 The Breker Trekker

Archive for April, 2013

Ladies and Gentlemen, Step Right Up!

Tuesday, April 23rd, 2013

As I mentioned in my debut post, this blog will be a mix of technical information, industry commentaries, and updates on Breker and our team. This time I’d like to fill you in on some of the activities that have kept us busy so far in 2013. In the EDA industry, most of the major conferences and tradeshows occur in the first half of the year, while most of the sales happen in the second. That’s not coincidental. New products are introduced at the events, users generally evaluate them in mid-year, and Purchasing departments usually want to close deals before the end of the calendar year.

Accordingly, we at Breker have been very busy with a series of shows in 2013. The biggest event so far was the Design & Verification Conference and Exhibition, better known as DVCon. Held in the San Jose DoubleTree hotel, the focus has shifted over the years to verification, with very little emphasis on design. Perhaps that’s due to another local show called DesignCon about a month earlier. Breker was at DVCon in force, with a spiffy new booth graphic to explain our SoC verification flow.


And the Doctor Cried, “It’s a Blog!”

Tuesday, April 9th, 2013

Welcome to the birth of a new blog on EDACafé, “The Breker Trekker” from Breker Verification Systems. The term “Trekker” refers to our main product, TrekSoC, and its underlying Trek engine technology. We also mean to suggest “trek” as in a long journey with some challenges and many rewards along the way, appropriate for a small software company still early in our own journey. If you happen to be a Star Trek fan and identify yourself as a trekker, then by all means please become a fan of Breker, too.

Let me start by introducing myself, Tom Anderson, since I’ll be writing the majority of the blog posts. You can read a brief bio just above; I’ve been in electronic design automation (EDA) marketing for about 10 years after working in applications, CAD management, design management, and ASIC design. I joined Breker early last year (2012) as TrekSoC was poised to go from a product used by a small set of early adopters to a mainstream technology. That journey is underway now and I’m having great fun helping to make it happen.


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