The Dominion of Design
Graham is Sr. Director of Marketing at Real Intent. He has over 20 years experience in the design automation industry. Occasionally he writes blogs for the Dominion of Design. The views and opinions expressed in this blog are his alone and not those of his employer.
Aart’s SNUG Silicon Valley Keynote – Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change
April 26th, 2012 by Graham Bell
In a design ecosystem increasingly influenced by software and systems development, massive verification demands, and the boundaries of physics, engineers have a wonderful new set of problems to solve! Yet the principles they will use to innovate their way to exciting solutions and products remain as fundamental and universal as the reality of the Golden Ratio itself. With the aid of some of these principles, Aart talks about what new strategies and methodologies semiconductor players will need to achieve the critical mass necessary to craft productive and creative solutions within a design ecosystem complexity that surpasses anything seen yet in human history.
Click on the graphic to view the video.
April 20th, 2012 by Graham Bell
The technical paper presentation from the Verification conference DVCon 2012 are now available online at the DVCon web-site. You can them listed here below.
Use the BACKSPACE key to return to the main menu after drilling down into any of the sessions.
Pop-ups must be enabled to view any of the papers or slides.
April 12th, 2012 by Graham Bell
The importance behind secure and fast file transfer plays a huge factor as it relates to the productivity within an engineering design workflow. Design engineers and semiconductor companies need to boost team collaboration through fast and secure content sharing around the globe to get their designs finalized and onto the chip manufacturer for creation.
Learn how to optimize the engineering design workflow and send your LARGE files faster with this new whitepaper:
April 10th, 2012 by Graham Bell
There were 8 Best Technical Paper award winners at DesignCon 2012 Jan. 30 – Feb. 2, 2012 across 5 categories. You can see the winners for each category by clicking on the link below.
Board and System Design Category
High-Speed Design Category
Interconnect Design and Test Category
Power and RF Design Category
Chip-Level Design Category
April 9th, 2012 by Graham Bell
Cadence Press just introduced a new title on Advanced Verification Topics by Bishnupriya Bhattacharya and contributors. Here is a small quote from what Adam Sherer, Cadence Product Marketing Director, said in the Preface to the book:
Consumers may perceive that “it’s a digital world,” but these advanced verification topics speak to the magic that goes on under the hood of every SoC. As verification engineering managers and team leaders, we know that MDV, multi-language VIP, low-power, mixed-signal, and acceleration topics are converging at 20 nm and beyond; but we don’t want to create whole new methodologies for each one. The authors of this book realized this, and selected the Accellera UVM standard as the common base from which to offer solutions that leverage reuse and raise team-level productivity. That’s why we have written this book—not only for verification engineers familiar with the UVM and the benefits it brings to digital verification, but also for verification engineers who need to tackle these advanced tasks. Though the solutions in this book are not standardized, most of them are available through open-source code. For all of you, the material in this Advanced Verification Topics book is provided as a means to stay productive and profitable in the face of growing verification complexity.
EDACafe has exclusive previews of the text by clicking on the links below.
Advanced Verification Topics – Ch. 5 Developing Acceleratable Universal Verification Components (UVCs)
You can also see Adam’s interview from DVCon 2012 where he introduces the book right here.
March 30th, 2012 by Graham Bell
Last week was the Synopsys Users Group Silicon Valley 2012 annual meeting. On Monday March 26, Aart de Geus, CEO of Synopsys gave an illuminating and heart felt keynote that reflected on where we have come from and where we are going as a design industry. His mention of meeting Barney Kessel, famous Jazz guitarist, when he was a young man, poignantly told of his respect for the greatness that resides in all of us. Afterwards, I interviewed Aart about the the keynote.
March 28th, 2012 by Graham Bell
I had the pleasure of attending the International Symposium on Quality in Electronic Design (ISQED) 2012 held in Santa Clara, March 19-21 at the Techmart. I took some photos at the event. See if you can spot Georgia Marsalek of ValleyPR in any of the pictures.
March 20th, 2012 by Graham Bell
The Common Platform Technology Forum 2012 took place at the convention center in Santa Clara, CA on March 14th. The Common Platform is an alliance of Samsung, IBM and GLOBALFOUNDRIES to deliver foundry services using the same silicon platform. I had the pleasure of listening to the Keynote addresses in the morning and visit the Partner Pavilion in the afternoon to see all the ecosystem partners for the Common Platform. Since it was “PI day” (3/14), we enjoyed pie-on-a-stick at break time between program events. You can see what that looks like in the photo gallery below.
Follow the links to listen to each of the Keynotes:
March 15th, 2012 by Graham Bell
Cadence held their CDNLive! 2012 Silicon Valley event at the DoubleTree Hotel in San Jose, CA on Mar. 13 and 14. I had the pleasure of hearing two keynotes by Rick Cassidy, President of TSMC North America and Tom Lantzsch, Exec VP of Corporate Development at ARM. Both addressed the growing challenges and opportunities for the next generation of low-power smart devices that will be coming in the future but from two different angles:
I also spoke with Rod Simon from OpenText who was exhibiting at the Design Expo. He was presenting their secure high-speed remote connectivity product and a new MS-Outlook plug-in for huge file transfers that is secure and trackable. Follow this link to hear this 4 min. interview:
“Exceed onDemand and New Managed File Transfer”, Rod Simon, OpenText Connectivity Solutions Group
I also took photos at the Design Expo. Enjoy! Read the rest of CDNLive! 2012 Silicon Valley – Two Keynotes, an Interview and Photos
March 12th, 2012 by Graham Bell
I was at DVCon 2012 in San Jose, CA, and did over 25 video interviews at the event with different exhibitors, analysts such as Gary Smith, and industry colleagues such as Mark Gilbert of EDA Careers and Ali Iranmanesh of the International Society for Quality Electronic Design. I also was on the ‘receiving end’ of some questions, when Ed Lee of LeePR graciously took the time to ask me about the state and future of EDA, EDA PR and EDACafe.com. It was a great event, with a lot of traffic, new exhibitors, and growing attendance.
You can see all of the DVCon 2012 videos here.
Also at DVCon 2102, I took photos of the booths and exhibits, which you can see below. Read the rest of Design and Verification Conf. 2012 – Videos, Pictures, and I predict the future