My interview series continues with a far-reaching and fascinating conversation I had with Laurie Balch of Pedestal Research and a member of the ESD Alliance. Laurie is a great resource and I’m pleased she took the time to talk with me.

As a leading analyst covering the electronic system design segment, Laurie Balch is well steeped in identifying and analyzing technology trends and forecasting new market opportunities. She’s also a great resource for a company’s strategic planning, mergers and acquisitions and market insights and development, which is why I looked forward to our recent discussion.

Industry longtimers remember Laurie from Dataquest, then Gary Smith EDA when she and other senior analysts joined the late Gary Smith at his market intelligence and advisory services firm. Laurie is now President and Research Director at Pedestal Research, a market research firm for the design and engineering industries. Pedestal Research, a member of the ESD Alliance, was founded in 2018 when it took over the business operations of Gary Smith EDA.
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