Bridging the Frontier 
Bob Smith, Executive Director
Bob Smith is Executive Director of the ESD Alliance responsible for its management and operations. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his … More » Join us for Jim Hogan and Methodics’ Simon Butler Webcast on Bootstrapping a Startup to ProfitabilityApril 16th, 2020 by Bob Smith, Executive Director
Take a break from “must-see TV” or refreshing your favorite news outlets for the latest on the pandemic for a feel-good success story about bootstrapping a startup into profitability compliments of Jim Hogan and Simon Butler, Founder and CEO of Methodics. Join us online free of charge for this first-ever ESD Alliance-hosted webcast Friday, May 1, from 11 a.m. until noon PDT. Yes, it replaces the in-person event we scheduled for early April at the SEMI headquarters in Milpitas, Calif. The content remains the same and we’ll have plenty of time for your questions at the end.
Expect Jim and Simon to describe how Methodics was able to expand the definition of PLM in the Enterprise Software segment into IPLM for a design-centric view of the semiconductor IP lifecycle. PLM, well-known and well-integrated within the mechanical design flow, they will explain, comes up short for the semiconductor market due to the “high velocity” of semiconductor designs as vendors struggled to deliver a solution to chip designers. Remarkably, Methodics paved PLM’s “last mile,” completing the “digital thread” from system design all the way to the semiconductor level and became profitable along the way. Help us inaugurate our first webcast with the unrivaled Jim Hogan and his guest Simon Butler. I’ll mention again –– registration is free! About Jim Hogan and Simon Butler Jim Hogan, an experienced senior executive, has worked in the semiconductor design and manufacturing industry for more than 40 years, and serves as a board director for electronic design automation, intellectual property, semiconductor equipment, material science and IT companies.
Simon Butler, a graduate of the University of Manchester in Manchester, England, has more than 20 years of engineering experience with ICs. His background includes DSP/FFT processor core and 64bit MIPS processor development, x86 methodology consulting, and EDA tools for physical floorplanning and mixed-signal/analog layout. Previously, Butler held various technical lead and engineering management positions at High Level Design Systems (now part of Cadence), Sandcraft, Cadence and Sabio Labs (acquired by Magma, now part of Synopsys). He founded IC Methods in 2000 and co-founded Methodics in 2011. About the Electronic System Design Alliance The Electronic System Design (ESD) Alliance, a SEMI Strategic Technology Community representing members in the electronic system and semiconductor design ecosystem, is a community that addresses technical, marketing, economic and legislative issues affecting the entire industry. It acts as the central voice to communicate and promote the value of the semiconductor design ecosystem as a vital component of the global electronics industry. To learn more about the ESD Alliance, visit the ESD Alliance website or contact me at bsmith@semi.org. Engage with the ESD Alliance at: Website: www.esd-alliance.org ESD Alliance Bridging the Frontier blog: http://bit.ly/2oJUVzl Twitter: @ESDAlliance |
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